What Omnichannel Marketing strategies exist?
Posted: Thu Jan 23, 2025 8:16 am
3. Okay, since we're talking about what, let's move on to how.
I could talk about omnichannel marketing strategies when, for example, I capture information for sales.
When I have a lead capture to start a marketing process and lead them to the sale .
Or I can talk about omnichannel marketing strategies when I have a customer service process independent of communication channels.
But, what other strategies do you think can be done? Do they exist? Or are these two the only ones?
Samuel Urquijo: “They are not the only ones. We have several.
One way is the one you mentioned in marketing, which is usually used to apply inbound marketing . The omnichannel strategy supports the user's journey at different stages and the user knows the brand's value proposition.
But another way could be to have a proactive omnichannel hungary whatsapp resource strategy for segments of audiences that are recurrent in the purchase of X service or product. Month by month you can generate that automated contact to remind them to stay there.
Likewise, your omnichannel strategy relies on so much valuable information, which can be converted into the insights you need to create a specific campaign for a detailed audience with a characteristic message.”
5 Advantages and 1 Disadvantage of Omnichannel
4. And, starting from the idea that we already have an omnichannel process, what advantages or disadvantages can we encounter?
Samuel Urquijo: “I wouldn't talk about disadvantages but about challenges, because the advantages are endless.
We already see in Latin American culture that, when we talk about omnichannel, customers want to have very personalized and close sales. And that is the first advantage.
Omnichannel allows you to:
Make that hyper-personalization or chat first.
Increase conversion , proximity and repeat purchase.
Make customers feel closer to your brand.
And it shows you revenue and brand perception.
Now, what is the main challenge? Delivering personalized attention, yes, but one that is scalable over time.
The challenge is to find the automation mechanism that provides naturalness in the process, but that at the same time helps reduce costs for profitable development.”
I could talk about omnichannel marketing strategies when, for example, I capture information for sales.
When I have a lead capture to start a marketing process and lead them to the sale .
Or I can talk about omnichannel marketing strategies when I have a customer service process independent of communication channels.
But, what other strategies do you think can be done? Do they exist? Or are these two the only ones?
Samuel Urquijo: “They are not the only ones. We have several.
One way is the one you mentioned in marketing, which is usually used to apply inbound marketing . The omnichannel strategy supports the user's journey at different stages and the user knows the brand's value proposition.
But another way could be to have a proactive omnichannel hungary whatsapp resource strategy for segments of audiences that are recurrent in the purchase of X service or product. Month by month you can generate that automated contact to remind them to stay there.
Likewise, your omnichannel strategy relies on so much valuable information, which can be converted into the insights you need to create a specific campaign for a detailed audience with a characteristic message.”
5 Advantages and 1 Disadvantage of Omnichannel
4. And, starting from the idea that we already have an omnichannel process, what advantages or disadvantages can we encounter?
Samuel Urquijo: “I wouldn't talk about disadvantages but about challenges, because the advantages are endless.
We already see in Latin American culture that, when we talk about omnichannel, customers want to have very personalized and close sales. And that is the first advantage.
Omnichannel allows you to:
Make that hyper-personalization or chat first.
Increase conversion , proximity and repeat purchase.
Make customers feel closer to your brand.
And it shows you revenue and brand perception.
Now, what is the main challenge? Delivering personalized attention, yes, but one that is scalable over time.
The challenge is to find the automation mechanism that provides naturalness in the process, but that at the same time helps reduce costs for profitable development.”