They are afraid that their personal information

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Therefore, it is important to clearly display your personal information protection policy and security on your website .

2. Organize the customer journey
A customer journey is the process that leads to a sale .

Organize each step to explain why users become interested in your service and why they become customers.

The customer journey also differs depending on whether it is BtoC or BtoB.

Clarify your customer base and keep the customer journey in mind.

3. Set KPIs
Once you have outlined your customer some of the key features of band journey, set KPIs for each process .

KPI stands for Key Performance Indicator.

Try setting KPIs for each process of acquiring leads, such as the number of inquiries or number of website views.

Setting KPIs for each process makes it easier to set goals.

Another advantage is that it becomes easier to see which process has a problem.

4. Be mindful of the number of leads you generate
The number of leads you generate is important, but being overly conscious of it can sometimes backfire.

For example, if you run a large-scale free campaign with an emphasis only on the number of leads you generate, you will end up attracting leads who have little desire to purchase, so although you will generate leads, it will be difficult to translate them into results.

The number of leads you generate is important, but it’s important to be mindful of it .

Make sure you thoroughly research the needs of your users before making a move.

summary
Collect leads tailored to your goals and take action
Lead generation is the process of turning potential customers into prospects.

The key to doing this is to gather leads that are tailored to your goals.

Blindly collecting leads will not lead to an increase in your success rate.

Make sure to clearly define goals for each process and approach users accordingly.

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