What tools are available for email marketing automation?
Posted: Thu Jan 23, 2025 7:11 am
The marketing automation market offers a wide variety of specialized tools for any type of business that wants to send emails. If you choose the right tool, there is a high probability of achieving success with your strategy.
Even if you are skeptical about using new technologies, you should be aware that automated marketing is very effective in saving budgets . You no longer need staff to collect information, because the main thing is to focus your resources on creativity or optimization of other services.
It is important to note that email controlling directors email lists marketing strategies are not the same for each sector . An email after selling a product on an e-commerce platform will not be the same as an email explaining industrial technicalities in a B2B sale . There are guidelines when writing marketing emails depending on the approach you want to take, but it is necessary to have an email manager to know if these emails are effective.
There are well-known platforms in the marketing sector, which are actually email managers , such as Mailchimp, Acumbamail, Get Response, Constant Contact or Hubspot. This action generates an active response made up of one or more messages that have a specific order and that have time intervals previously defined in the CRM platform and in consensus with the company itself.
Content that is often critical to workflow should be personalized based on data stored in the database , which can range from the user's personal name to the title of the newly requested download. If someone receives an email with personal details, they may feel more comfortable with the message they received.
Even if you are skeptical about using new technologies, you should be aware that automated marketing is very effective in saving budgets . You no longer need staff to collect information, because the main thing is to focus your resources on creativity or optimization of other services.
It is important to note that email controlling directors email lists marketing strategies are not the same for each sector . An email after selling a product on an e-commerce platform will not be the same as an email explaining industrial technicalities in a B2B sale . There are guidelines when writing marketing emails depending on the approach you want to take, but it is necessary to have an email manager to know if these emails are effective.
There are well-known platforms in the marketing sector, which are actually email managers , such as Mailchimp, Acumbamail, Get Response, Constant Contact or Hubspot. This action generates an active response made up of one or more messages that have a specific order and that have time intervals previously defined in the CRM platform and in consensus with the company itself.
Content that is often critical to workflow should be personalized based on data stored in the database , which can range from the user's personal name to the title of the newly requested download. If someone receives an email with personal details, they may feel more comfortable with the message they received.