The importance of marketing for customer retention
Posted: Thu Jan 23, 2025 7:07 am
Is customer retention a priority for your technology company? Because they come and go, but your business continues! And knowing how to keep those who consume your products and services close by is essential to moving forward.
According to data shared by Sebrae , 65% of new businesses arise from existing customers. Furthermore, acquiring a new customer costs five times more than retaining an existing one.
Therefore, more than meeting demands, businesses must create assertive customer retention strategies, as this directly impacts cost reduction and growth.
Now, anyone who believes that this is a mission only for the tunisia whatsapp data sales team is mistaken. For this to happen efficiently, all areas of the company must work in an aligned manner.
In this sense, marketing plays an essential role. In addition to being an important ally in commercial prospecting, this sector has tools and approaches that can enhance results.
With this in mind, we have brought you some assertive tips and information, based on our experience in providing support to the sales teams of many businesses. Keep reading and learn more about the importance of marketing for customer retention!
First things first: What is customer retention marketing?
Have you noticed that you are always selling to the same companies or people? Well, this is an example of good retention. It means that your customers are satisfied and purchasing your solutions more than once.
In this sense, customer retention marketing works as a tool that contributes to this frequency and continuity of service.
In other words, these are strategies that make the customer continue buying and, preferably, in larger volumes. That's what every company wants, including yours, right?
First of all, for customer retention marketing to be effective, businesses need to understand exactly the profile of their consumers, as well as their habits. This is already a big step towards knowing which needs need to be met and, therefore, building loyalty!
From this, marketing, aligned with the sales team, can work on actions that engage customers and make them loyal, transforming them into true brand ambassadors.
According to data shared by Sebrae , 65% of new businesses arise from existing customers. Furthermore, acquiring a new customer costs five times more than retaining an existing one.
Therefore, more than meeting demands, businesses must create assertive customer retention strategies, as this directly impacts cost reduction and growth.
Now, anyone who believes that this is a mission only for the tunisia whatsapp data sales team is mistaken. For this to happen efficiently, all areas of the company must work in an aligned manner.
In this sense, marketing plays an essential role. In addition to being an important ally in commercial prospecting, this sector has tools and approaches that can enhance results.
With this in mind, we have brought you some assertive tips and information, based on our experience in providing support to the sales teams of many businesses. Keep reading and learn more about the importance of marketing for customer retention!
First things first: What is customer retention marketing?
Have you noticed that you are always selling to the same companies or people? Well, this is an example of good retention. It means that your customers are satisfied and purchasing your solutions more than once.
In this sense, customer retention marketing works as a tool that contributes to this frequency and continuity of service.
In other words, these are strategies that make the customer continue buying and, preferably, in larger volumes. That's what every company wants, including yours, right?
First of all, for customer retention marketing to be effective, businesses need to understand exactly the profile of their consumers, as well as their habits. This is already a big step towards knowing which needs need to be met and, therefore, building loyalty!
From this, marketing, aligned with the sales team, can work on actions that engage customers and make them loyal, transforming them into true brand ambassadors.