What is the Marketing Funnel?
Posted: Thu Jan 23, 2025 6:43 am
The Conversion Funnel is a concept used in Digital Marketing that defines the phases that a web user must complete to achieve a specific objective. Generally, the final objective of a conversion funnel is for the user to become a Client.
With this marketing technique, the goal is to determine what netherlands phone number list the user must follow to become a client. The Conversion Funnel aims to achieve in the digital world the same objective that is pursued in Off-Line marketing with the AIDA model, that is, Attraction, Interest, Desire and Action. It is the process that describes the stages of our clients' purchase decision-making.
Phases of the Conversion Funnel.
As a general rule, the Marketing Funnel has 5 basic phases, stages or conversion processes. However, they may have more or fewer phases, depending on the company's strategy, its needs or the complexity of its product or service.
1.- Marketing funnel phase. Awareness stage (TOFU).
This phase is considered a critical phase, since what we intend is to make our product or service known and capture the attention of our potential clients. This phase is similar to the Attraction phase of the AIDA model, in the Off-Line Marketing strategy. This stage aims to have a presence in spaces outside our website to achieve the greatest amount of exposure and visibility; these spaces can be: other websites, social networks, search engines like Google, mobile apps and any other place where we can position our brand.
With this marketing technique, the goal is to determine what netherlands phone number list the user must follow to become a client. The Conversion Funnel aims to achieve in the digital world the same objective that is pursued in Off-Line marketing with the AIDA model, that is, Attraction, Interest, Desire and Action. It is the process that describes the stages of our clients' purchase decision-making.
Phases of the Conversion Funnel.
As a general rule, the Marketing Funnel has 5 basic phases, stages or conversion processes. However, they may have more or fewer phases, depending on the company's strategy, its needs or the complexity of its product or service.
1.- Marketing funnel phase. Awareness stage (TOFU).
This phase is considered a critical phase, since what we intend is to make our product or service known and capture the attention of our potential clients. This phase is similar to the Attraction phase of the AIDA model, in the Off-Line Marketing strategy. This stage aims to have a presence in spaces outside our website to achieve the greatest amount of exposure and visibility; these spaces can be: other websites, social networks, search engines like Google, mobile apps and any other place where we can position our brand.