When it comes to professional social media strategies

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Before rushing into opening social media accounts, it’s important to understand which social media channels your audience is using . Each platform is grouped together by different profiles (age, professional level, sector, etc.). For example, social networks like Instagram have a younger active audience (under 35 years old), while Facebook has an older user profile (over 45 years old). And in both, the motivation to interact is not focused on professional content, although their use cannot be ruled out completely. Instagram is an attractive network for professionals in fashion, beauty, architecture, design, automotive, leisure and tourism, among others. There they get information, capture trends and establish professional relationships.

Always start with a LinkedIn company page as the main focus . And that's clear, but it's also necessary for the brand's professionals, managers and employees to be present and active on chief vp sales marketing officers email list the social network with their personal profiles. And, above all, don't make the common mistakes LinkedIn users make that are exhausting and intrusive.

Have you ever thought that YouTube is a social network? Why only use it as a video repository? YouTube has a very diverse audience and, according to research by GlobalSpec , 80% of engineers find this social network very valuable . This network offers a wide collection of very niche, specific and specialized content. And its search engine is the second most used in the world, behind Google. Plus, when professional buyers are looking for technical knowledge, YouTube probably has videos that can help them.

It is very common to prioritize one or two social networks so as not to spread yourself too thin. To summarize and recap:

LinkedIn : is the social network for business. It is the right place to build a brand, to attract talent and a solid platform to start doing social selling and advertising.
Twitter : a great place to spot trends and interact with customers, influencers and prescribers .
Facebook – Most B2B marketing on Facebook is focused on paid ads, but it’s also a good place for non-promotional, solution-focused and employee-focused content.
YouTube : Perfect for tutorials, case studies, and presentations.