Techniques such as functional magnetic resonance

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Neuromarketing - What is it, tips and examples

Neuromarketing is an interdisciplinary approach to marketing that uses the human brain to gain a deeper understanding of consumer behavior. Companies are increasingly turning to neuromarketing to create more effective advertising campaigns, strengthen emotional connections with customers, and predict their actions. This tool helps solve problems of personalization, optimization of user experience, and increasing loyalty.
Key aspects of neuromarketing
Principles and concepts
Neuromarketing is based on bulk sms lebanon neurosciences such as psychology, neuroscience, and cognitive science. Key elements include:
Emotional triggers. Research shows that emotions play a crucial role in decision making. For example, using joy, nostalgia, or surprise in advertising helps brands be memorable.
Neuroimaging: imaging (fMRI) or electroencephalography (EEG) can measure the brain's response to stimuli to understand what attracts attention or interests.
The principle of cognitive load. Optimizing information to minimize brain overload. For example, laconic advertising slogans are better remembered than complex texts.
Anchoring effect. People make decisions based on the first information they see. Example: a discount of "was 5,000 ₽, now 3,000 ₽" makes the new price more attractive.
Examples from business
Coca-Cola. Emotional campaigns with an emphasis on happiness and unity.
Amazon: Recommendation algorithms use behavioral data to predict customer preferences.
IKEA: Stores are designed to guide customers through the entire product range, encouraging impulse purchases.
Historical context