What are the main alternatives to Google Analytics?

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There are several alternatives that are just as effective as Google Analytics and that can help us to learn more about our website and that also comply with European data protection legislation.

1. Matomo – Piwik
Matomo allows you to set up geolocalized reports, the origin of visits (important for analyzing our SEO positioning), technical capabilities or what visitors do on the website. In addition, it allows you to chief vp operations email list save notes, track user behavior, set goals for the actions you want to monitor, track website spending, perform analysis of superimposed data and create custom variables.

Matomo also provides features that are not directly related to web traffic analysis, such as the ability to anonymize IP addresses, regular cleaning of tracking data, etc., not to mention the possibility of making reports or importing logs from other applications. It also has an API, mobile app, and integrations with various web content management systems (CMS) .

Matomo offers a free version and a paid version starting at 19 euros per month .


Piwik PRO Analytics Suite allows you to analyse the entire user journey in applications, websites and intranet networks in full compliance with privacy, as it has different data storage centres hosted around the world. In addition to this, it allows you to have full control of your customers' data.

Piwik PRO currently has two plans available. The free or “Core Plan” includes 500,000 monthly actions. To access the premium or “Enterprise Plan” you must request a quote as it is a custom plan, made to fit the needs of different types of clients.