Recent research by NZN Intelligence shows that 64% of respondents prefer to shop online and, of these, 87% do research on the product before purchasing it.
Data from Digital Commerce 360 shows that social media is the top source of traffic to B2B landing pages, accounting for around 25% of total traffic.
Therefore, your company needs to have a digital presence that reinforces its authority in the industry and offers the best solutions for its target audience.
Because if your B2B customer searches for products online, you have to build the best journey for your customer online as well. This way, you increase your sales of machines and gain competitiveness against other companies that are also online.
5 tips for selling machines online and increasing your profits
5 tips for selling machines online and increasing your profits
This strong digital presence will optimize the way your morocco whatsapp data company sells machines and equipment online, integrating social networks, websites, blogs, YouTube channels, etc.
This means that you need to have a good marketing strategy that feeds these media with a focus on your ideal customer, in a way that they receive all the information they need and realize that it is your equipment that they want. But many do not even know that your company exists.
Therefore, you need to invest in advertising and strategic content to reach your consumer companies at all stages of the B2B sales funnel: attraction, conversion and closing.
Here's how to do it.
1 - Know your products very well
The B2B buying journey is complex, but an opportunity can arise at any time. Always keep your sales team well prepared to answer any questions.
To do this, it is a good idea for the marketing team to conduct market research to discover the main pain points and expectations of the companies that are their target audience. Share the results with the sales team so that they are even better prepared with real, solid and irrefutable arguments.