What is the difference between voice search SEO and classic SEO?

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The advantages of voice function are obvious: it is direct, fast and convenient and does not require any manual input. It is used for general device functions (making calls, composing messages, selecting songs, etc.) and for online search queries.

Who benefits most from voice search SEO? Voice search is especially popular for mobile searches . It is mostly used to get directions or find local businesses. This makes it especially relevant for websites with a lot of mobile traffic and a local focus .

Voice functionality offers freedom and convenience, as no manual input is pastors in the us email database required. It is therefore often used when in front of the TV, in the car, cooking, repairing bicycles or even in the shower – these are typical situations where voice functionality is used. In addition to social media, blogs and guide pages could also benefit from voice search SEO (with offers for recipes, instructions for repairs or construction).

In general, younger user groups use voice search more frequently than older ones. While teenagers most often use the function to communicate with their friends and ask for help with their homework, adults often use it while cooking or dictating texts. Digital natives are more familiar with new technology and the voice function is particularly tailored to their user behaviour (keyword: Second Screen ). If you want to reach a younger audience with your online presence, it is advisable to optimise the voice search SEO of your website.

Voice Search SEO: Checklist
Voice search optimization is a future-oriented field of work to improve the positioning of your website. Below we have created a checklist of what you should take into account when optimizing the voice search SEO of your website.

Customize keywords
While voice search optimization isn't all about keywords, there are a few things you can keep in mind. If you want to optimize your keywords for voice search, tailor them to the spoken language and put keywords for the most important questions prominently. In general, your website will be more visible in voice searches if you tailor your terms, phrases, and sentences more closely to the spoken language.

Also, optimize your long-tail keywords further so that you can be found via voice search. In text search, users often skip filler words, but for voice search SEO, it makes sense to include them. If your keywords match natural language, you increase the chances of your results appearing in voice searches.

Note
Warning: Voice search can be dangerous due to brand names that are mispronounced or misunderstood by the voice assistant. This is especially problematic in the case of puns, acronyms, or proper names that are not in English or Spanish. In this case, voice search SEO becomes a challenge. The only hope in this regard is the rapid improvement of voice recognition.

Semantic capture instead of commercial keywords
Semantic correlations are becoming increasingly important for successful voice search SEO. This is especially true when it comes to voice search SEO optimization of websites, as voice search queries are evolving from single keywords to semantically more complex search phrases. To improve the semantic readability of your website, for example, you can emphasize structured data . Internal links also help search engines better understand the context of the content and better index the page.

Working with data structuring services
The Schema.org markup language was jointly developed by Google, Bing, and Yahoo! in 2011 to standardize semantic annotations for web pages. It provides standardized schemas for structuring data, which are the foundation of the Semantic Web . This can help you make semantic relationships even more machine-readable. Structured data is too often overlooked, so integrating Schema.org offers great potential to differentiate yourself from your competitors.

Advice
You can find more information and detailed tutorials on how to structure your data with RDFa , microdata or JSON-LD in our digital guide.

You can also increase the relevance of your website by covering a wide range of topics . It makes sense to integrate all aspects related to your offer on your website. Prioritization is crucial: the most important topics, questions and answers should be addressed in a concise but informative manner and covered with terms relevant to the search.

Provide answers
Using question words is essential for optimizing your website's voice search SEO. To answer frequently asked questions , you should integrate all the questions that may arise in relation to your offer into your content. Ideally, you should also provide the corresponding answers on your website, including terms relevant to the search. The classic FAQ structure can serve as a guide. One way to identify such questions is to consult forums that are thematically related to your offer.

It also makes sense to create your own ad groups or campaigns for voice search that take into account keywords based on question words. Keep in mind that some question words are used more frequently than others. Additionally, providing microdata helps voice searchers quickly find the right answers to their questions on your website.

As Google increasingly offers direct answers, it is advisable to offer your own content to be integrated into the Google Knowledge Graph . This also increases the likelihood of being found via voice search.