By creating backgrounds with gradient tones that really create contrast, the landing page design manages to focus on the object in the foreground. In the example, both the headline and the video stand out.
2.- White space takes control
White space is the best ally for those in charge of landing page design. Above all, philippines phone directory search it shows that excessive elements are not needed to capture the audience, show professionalism and send clear messages.
3.- Play with the illustrations
Play with the illustrations
Typically, a website is created to showcase a company's products and services. However, meaningless inclusion of photographs of these products and services makes the website lose power. And in many cases, certain summaries or conceptual ideas are created that even confuse the user.
In these situations, opting for the creation of easy-to-understand illustrations is one of the solutions. In this way, the user will not only visualize the concepts better, but you will also hook them for more than those 8 seconds. A trick that you can incorporate into the design of subsequent landing pages.
4.- Zigzag landing page design
Zig-zag landing page design
If there is one thing that is clear, it is that the user uses those 8 seconds to do a quick scan of your website. Although this scan also applies to email pieces or blog content, among others.
However, it has been found that users tend to follow an F-shaped pattern. Therefore, if the landing page design is oriented following that pattern, the user will have an easy path to follow.
The landing page in the example has a background that includes contrasts, it also uses a white background in some of its areas and uses a zigzag design to facilitate reading.
5.- A direct and easy-to-process value proposition
landing page design
The value proposition is the promise you are making to your potential customers. That is why it is important to know how to convey it in the right way.