Methodology used in the Content marketing study • LATAM and Spain

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For the 4th Content Marketing Study, a 25-question questionnaire was conducted and then sent by email to a sample of marketing specialists. This process was carried out in collaboration with various representatives of the sector.



The allied companies that participated in the content marketing study were: BBVA Continental, ATX, Branding Soluciones Comerciales, Contagia Digital, Globaltech Colombia SAS, OGreat Marketing Digital , OMEGA WIDE GROUP, among others .

Sample and results of the 4th Content Marketing Study
With the participation of allies and co-marketing actions, the questionnaire was distributed via email and social networks to more than 500 marketing professionals throughout Latin America and Spain.

A total of 423 people from various industries, functional areas and company sizes responded to the survey during the months of July and September 2018.

Key statistics that reveal that content marketing nepal whatsapp resource continues to consolidate in LATAM and Spain
According to the results obtained, Content Marketing continues to grow in the region. In this sense, the figures reveal that every year there are more companies, in LATAM and Spain, that use content marketing to attract more traffic and increase their conversions .

More than 74% of companies that are implementing Content Marketing have seen positive results. Increased ROI is one of the predominant reasons why companies are planning to increase their content budget for the coming year.



[Tweet “58.8% of companies expect an increase in their Content Marketing budget for next year.”]

The results also show that there are many companies that do not document their strategies. Therefore, it will be very difficult for them to measure, evaluate and take corrective action if necessary. A study conducted by the Content Marketing Institute indicates that the most effective marketers are those who document their content marketing strategy.

[Tweet “The most effective marketing actions are those that are documented and can be analyzed.”]