The huge amount of information currently available means that industries are “fighting” for customer attention. But what if the sector values brand strengthening and focuses on customer recall?
This is one of the best ways to keep your business on the consumer’s radar . When they need it, it’s the product or service from a strong brand that they’ll remember!
But how do you have a strong brand? We have listed 10 strategies to help you be active in your customers’ lives, generate leads, increase sales and improve your industry’s profitability. Follow along!
Every company is made up of people, products/services and, of course, customers! But do you know which brands are most remembered by them? And what makes them mentioned?
An opinion poll carried out by Datafolha for “ Folha Top Of Mind ” (2023), the brands that are in the minds of Brazilians were:
Nike (8%);
Coca-Cola (5%);
Omo (5%).
Anyone who thinks they became what they are by chance is mistaken! Their leaders understand very well the importance of a well-targeted branding strategy , and have applied it successfully over many years.
According to an article by FIA Business School , the ivory coast whatsapp data definition of Branding is “the process of creating and managing a brand's identity and its visual elements [...] in addition to defining and disseminating its values, mission and purpose in a creative and efficient way”.
In other words, a strong brand that is connected to the consumer's desires, wants and even emotions is as important as a quality product/service.
Therefore, mastering the “art” of branding is one of the most valuable skills in Industrial Marketing , as it contributes to strengthening and reaching the consumer’s mind.
But how do you do this? Keep reading this article and find out!
10 Brand Strengthening Strategies That Work Best!
brand-strengthening-strategies
Generally, the public is demanding and has many pains, feelings and expectations. For the industrial sector, these values are even higher!
Neil Patel, in an article about the differences between B2B and B2C segments, highlighted that business-to-business sales have some important challenges:
The sales process is time-consuming and complex;
Pricing is adjusted;
Customers are demanding;
The market segment is usually specific.
Therefore, it is essential to take care of each point of contact and understand the persona's demands. In the following topics, you will see some tips and strategies.
1. Prioritize digital marketing
Strengthening a brand without having a presence in the digital world is a practically impossible task today. Therefore, digital marketing cannot be left out , with emphasis on Inbound Marketing .
This measure puts your company on the radar of the right consumers, at the ideal time, helping with branding.
The main actions in this scenario are:
1.1. Have an institutional website
Institutional websites are important tools for branding. They centralize and highlight all the information about your brand. Therefore, they are a way to attract customers .
1.2. Presence on social networks
Social networks are direct sources of communication and powerful showcases for your business.
On these platforms, prospects can talk about what they think and the experiences they have had. Therefore, Facebook, Instagram and LinkedIn are ideal for reinforcing and structuring the industry's position in the market.
1.3. Email marketing
Marketing emails are a very effective tool for contacting customers, providing them with information and keeping them top of mind.