Keys to segmentation to optimize your sales

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Segmenting databases is essential to determine what actions the brand should take with its users. Segmenting allows you to know what sales volume each type of customer represents, what interests they have, what their purchasing power is and how to identify new niches to introduce the brand or my products.
The three most relevant ways to segment from email marketing tools are:

Segmenting from Subscribers: Selecting users from the database based on different criteria, such as people who have pets, those who have children, those who are vegetarians, those who play sports, etc.
Segment from Reports: With this alternative you can segment the australia phone number list who performed an action, for example: those who opened the email or those who clicked.
Segmenting from Link Tags: Here you segment with criteria such as “those who have clicked on any link”, and the link is copied, showing how many people performed that action, without having to count it.
To segment customers, you can also use RFM (Recency, Frequency, Monetary) analysis, which is a marketing technique that determines who the best customers are based on the following factors: when they made their last purchase (recency), how many times or how often they buy (frequency), and how much they spend on their purchases (monetary).
Tip 1: Rate your subscribers depending on how many emails they open and how many clicks they make, and with this rating establish a marketing strategy to motivate your users with discounts or benefits for being so active and receptive to your brand.
Tip 2: The better you get to know your buyers or prospects: what they like, where they live, what they do, what they eat, where, if they have children or not, if they are of legal age, if they have dogs or birds, you will be able to carry out personalized email campaigns with eye-catching subjects, which will undoubtedly mean an increase in Open Rate and CTR and of course, better customers and more sales.


Three steps to segment and optimize your sales
The first step to success in digital and sales strategies is to have a very good database, which allows - through segmentation - to know the tastes and interests of customers and users, and to make permanent and effective communication with them easier. Three steps to optimize your sales:

1. Build the database: lead generation:
Whether you are a startup, a medium-sized or large company, the most important thing is to build databases with relevant information about the people you want to interact with. You can capture qualified leads through less expensive actions, such as using the Permission Marketing strategy, in which you ask people for consent to send them information about your brand's products or promotions.