44% are friends with a brand. 30% of users remember a specific communication campaign on social networks. Regarding the perception of such advertising, the neutrality stands chinese overseas australia data out, so that 64% of those surveyed are not bothered by it, but do not like it either. Knowledge of social networks and their frequency of use increases significantly the younger the age of the respondent.
Regarding the online shopping habits of social media users, 76% of respondents said they had made online purchases in the last year. The most purchased products were airline tickets, computer or electronic products, clothing, shoes and accessories.
Among the aspects of social networks most valued by users is the possibility of sharing content immediately with a large number of contacts, and the main motivations for using them are the search for ideas to carry out in free time and the use of games and applications.
The most common activity on social networks is sending messages, followed by sending images. In relation to the limitations, the main complaint regarding these services is the lack of privacy and intimacy. Fake profiles and deceptions by some users are also perceived negatively.
Facebook is the social network most spontaneously and suggested (used by 82% of the sample), and is the preferred one by half of the sample analysed. Tuenti is the second most spontaneously known and the preferred one by 24% of users.
You may also be interested in: According to a new study, brand names would succeed if they cost the same as white label brands
Spanish social media users connect mainly at home. Thus, nine out of ten (87%) connect from home very or quite frequently, while only 17% of connections occur at work and 8% at school (multiple answers possible).
Links to access the study:
Related articles.