Types and benefits of online reviews

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According to recent studies, 90% of consumers say they have been influenced in their purchases by online reviews from other customers, according to research by Dimensional Research.
Thanks to this information, the consumer can check how to get usa phone number list value for their money (before making the purchase).
For this reason, reviews are worth gold on the Internet. And you have to know what types there are and where to find them, in order to enhance them and get the most out of them.

Benefits of positive reviews and ratings
As we have just seen, positive reviews on the Internet help a brand improve its online reputation, and this has the following advantages for your business:

More confidence from users.
Customer loyalty.
Greater visibility in search engines.
Best customer service.
More detailed knowledge of the target audience.
Reputation crisis prevention.
Increased web traffic and sales.
Types of reviews and ratings on the Internet
In any ecommerce or online store, we can find different types of reviews made by users. The most common are:

Reviews
These are opinions that your customers can leave on your own website, or on other reference pages and blogs about your products or services.
However, keep in mind that not all reviews have to be positive. Consumers can also express their dissatisfaction so that other customers do not have to go through the same negative experience again.
However, brands should not see this as a bad thing; on the contrary, these online opinions serve to make improvements and take into account the consumer's tastes.

Testimonials
Testimonials are social proof that a product is good and useful. It is of no use to you on your website to say how good you are, that you studied at the best university in your country, or that you worked for well-known brands in your sector.