SEO on Social Media: How it Works and Examples

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Do you want to know how social media can help you improve your website's positioning? Here we tell you all about SEO on social media , a technique that will allow you to increase your online visibility and attract more traffic. The result? More sales or conversions for your business!

As a digital marketing agency in Madrid , we are going to teach you all the tricks about Social SEO . But we won't give you the typical theoretical spiel, we know that's very boring. We'll get straight to the point, from a practical approach and with some examples so you can apply it. Are you up for it? Let's go!

What is SEO on social networks?
Social media SEO, also known as Social SEO , is a key part of any digital medical mail address list marketing strategy. It consists of deploying a series of actions from social networks to improve the positioning of your website in search engines.

Social SEO is based on the premise that social media is a factor of authority for search engines , as it reflects the popularity and reputation of a brand or website. Therefore, the more active and followed your brand is on the platforms, the more likely you are to optimize your web positioning.

You will see that search engine optimization and social media are not separate things, they complement each other. SEO work has a positive impact on the visibility of your posts, likes and engagement . On the other hand, a powerful social media reinforces the authority of your website, which is so important for Google.

How does SEO work on social media?
Social SEO works indirectly . What does this mean? There is no direct relationship between the number of followers, likes or comments a brand has on social media and its position in search results.

However, there are a number of factors that do influence SEO and that can be enhanced through social media. These are:

Web traffic
Social networks are a source of web traffic , as they allow you to share website content with your audience and generate interest in visiting it. In addition, web traffic is an indicator of quality and relevance for search engines. The more visits your website has, the better its positioning will be.

Shared links
In addition to giving you greater visibility, proper use of social media increases your reach and likelihood of obtaining quality backlinks . In other words, the links shared on the platforms help your website receive links from other authoritative sites. This way, search engines will recognize your website as a reliable and relevant source.

The mentions
This refers to the number of times a brand or website is mentioned on social media, either directly or indirectly. These can be positive or negative, and generate more or less impact depending on the source and context.

Mentions help measure the reputation and awareness of a brand or website. They also influence SEO, since search engines can track them and take them into account to assess the awareness of a website.

The content
Content is king in SEO, and also in social media. To generate interaction and virality , content must:

Attract
Inform
Entertain
and build loyalty with your audience.
Likewise, it is not enough to create any type of content and upload it to social media. It is very important that it is quality, original, meaningful and, above all, useful to your target audience.