Monitoring and evaluating results
The final step is to monitor and evaluate the results of the marketing activities undertaken. It is necessary to regularly analyze whether the activities bring the expected results and bring the hotel closer to achieving the set goals. Based on the collected data, you can make the necessary corrections and optimize the action plan.
Key performance indicators (KPIs) such as bookings, website traffic, social media engagement, and customer feedback should be continually tracked and verified.
Developing an effective hotel marketing strategy (and then a hotel marketing plan ) can be time-consuming and demanding, but it has a huge impact on the effectiveness of brand promotion. Without it, a company runs the risk of “burning” its budget on inconsistent and ineffective campaigns. So we hope you find our tips useful!
Delivery speed – It's not just about the time it takes to receive an SMS message (which is about a few seconds). What matters most is the time it takes to open the message, and these are usually opened no later than a few minutes after receiving them.
Mass sending – The SMS notification system, unlike the SMS gateway for companies , allows for the automation of mass sending of text messages.
Personalization – SMS messages, like newsletters, can be personalized. This is very well received by recipients and increases their engagement.
Universality – SMS messages can be sent to users regardless of their phone or operating system.
High open rate – Statistically, the vast majority of SMS messages are read, even by glancing at the notification on the phone. They are more effective than emails and push notifications.
Easy integration – SMS notification modules can be easily integrated with popular SRM or e-commerce systems.
Disadvantages of SMS notification system:
Cost – It is charged based on the number of messages, hence it will increase with the number of messages sent.
Limited content – Years pass and the character limit in an SMS is still only 16