Using email segmentation to improve email metrics
Posted: Thu Jan 23, 2025 4:35 am
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Email marketing is one of the most lucrative areas of business bosnia and herzegovina phone number list where you can continuously attract clients and generate leads, with around81%small and medium-sized businesses that rely on email marketing as their primary customer acquisition channel.
Email segmentation is one of the primary strategies that businesses use to improve their email metrics in the form ofreducing bounce rate, increasing engagement and open rates. The main benefit of email segmentation? – Email personalization.
In this article, we will talk about email segmentation and how you can start implementing this method into your email marketing strategies. We will discuss many examples of how you can segment your contact list and even provide real-life examples at the same time.
However, before we begin, let's back up a bit and focus on the basics.
What is email segmentation?
Email segmentation is simply categorizing your existing email contacts into unique sets of groups based on specific criteria that you define.
It also serves as a prioritization technique for marketers to identify contacts who are at risk of loss or contacts who have the potential to become leads.
Email marketing is one of the most lucrative areas of business bosnia and herzegovina phone number list where you can continuously attract clients and generate leads, with around81%small and medium-sized businesses that rely on email marketing as their primary customer acquisition channel.
Email segmentation is one of the primary strategies that businesses use to improve their email metrics in the form ofreducing bounce rate, increasing engagement and open rates. The main benefit of email segmentation? – Email personalization.
In this article, we will talk about email segmentation and how you can start implementing this method into your email marketing strategies. We will discuss many examples of how you can segment your contact list and even provide real-life examples at the same time.
However, before we begin, let's back up a bit and focus on the basics.
What is email segmentation?
Email segmentation is simply categorizing your existing email contacts into unique sets of groups based on specific criteria that you define.
It also serves as a prioritization technique for marketers to identify contacts who are at risk of loss or contacts who have the potential to become leads.