Why is Unit Economics so important?

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Any variable that allows the financial situation of a company to be analysed is useful and very important. In a startup, Unit Economics allows decisions to be made with confidence to avoid investing in unprofitable stocks.


Unit Economics can help you with earnings predictability
Unit Economics enables profit forecasting and financial projections.

This calculation allows you to measure the company's profitability per unit. It is very useful for making comparisons with other companies in the same sector.

“Unit Economics is an indicator that refers to the revenues and costs of a business model in relation to an individual unit. Each business model has its own Unit Economics. Depending on the analysis to be carried out, one or the other will be measured.”


Optimize your product
This indicator can help when optimizing a product or service. Unit Economics portugal whatsapp resource can also be used to determine the robustness of a product and to determine whether it is overvalued or undervalued.

With this useful information, it will be easier to create more favorable strategies and also evaluate whether marketing expenses are worth it.

Evaluate market sustainability
In the early stages of business development of a startup, founders rely heavily on Unit Economics, as they need to analyze the potential of a particular product or service in order to enter the market.