Using People Also Search to Create Content

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The PASF can be very useful when you run out of content ideas.

Search your target topic on Google to find PASF keywords. Let's say your keyword is sales automation. PASF travel agency email database keywords for this phrase might include "sales tracking software," "sales pipeline automation," and "marketing and sales automation."

Next, search for each keyword in a different tab to identify the top-ranking pages . Examine these pages to find new and unique content ideas.

The biggest advantage of using PASF keywords to get new content ideas is that it helps you improve the relevance of your website by covering your niche from every possible angle.

When you offer high-quality content on all related keywords, you increase the authority of your website. This, in turn, drives more website traffic.

Optimize on-page SEO with “People also search”
On-page SEO strategies involve activities that help you improve your website's ranking.

Once you have a list of PASF keywords, you can incorporate them to optimize your content and increase the strength of your website's on-page SEO.

Here are five places you can place PASF keywords to improve rankings:

- Title of the web page

- H1, H2 and H3 tags

- Meta description

- Images from the website

- Easy to use URLs

By following these tips you can improve your chances of ranking well in search results and attract more organic traffic to your website. You can also regularly track website visitors to ensure that your PASF keywords are working effectively.

Outperform your competition with “People Also Search.”
With the PASF chart, you can analyze what your competitors are doing and easily outrank them.

Start by exploring which of your opponents appear at the top of the search results for each PASF keyword you want to target.

Next, check out the topics these companies write about. Take a close look at their content, including H1, H2, and H3 tags, and the information they publish to ensure they rank #1.

For example, let’s say your company offers an AI-based chatbot solution and your goal is to rank for the search term “how to choose an AI chatbot solution.” Study the top-ranking competitor’s content. Check all the PASF keywords for the term, such as AI chatbots, benefits of AI , etc.

Develop comprehensive content that goes beyond what competitors offer, providing additional information along with unique sections not found on existing top-ranking blogs. This can help you potentially outrank your main competitor.

Technical considerations and good practices
"People Also Search For" is a valuable tool for businesses looking to boost their SEO strategy. However, there are certain technical considerations and best practices that need to be taken into account for an optimal user experience.

- Pay attention to search intent
Getting the search intent for a specific PASF keyword is crucial. You can find out by simply searching for a keyword on Google.

For example, if you search for “keyword research tools,” you can see that the top four ranked web pages are articles about “Top X Keyword Research Tools.”