5 Ways to analyze conversion trends
Posted: Thu Jan 23, 2025 4:19 am
The "final result" may be a product purchase, a request for information, or participation in an event, and it may vary depending on the service. <Example of conversion> EC site ⇒ Membership registration, product purchase Company website ⇒ Inquiries, requests for materials, webinar applications Job site ⇒ Apply for a job Since it is a very important number that directly relates to sales, it is necessary to set it appropriately and manage it. In industry jargon, conversion is abbreviated to "CV" and can also be expressed as "number of conversions (CV number)" or "conversion rate (CVR)".
Conversions (CVs): Number of conversions Conversion netherlands telegram phone number list rate (CVR): The percentage of conversions per number of visitors What are conversion points? A conversion point is a series of paths that lead to the final goal (conversion). Let's say that the conversion is set to "attracting customers from the web and leading them to a business negotiation." The final goal is "leading them to a business negotiation," but there are several goals that are necessary to achieve this. For example, there are four conversion points when attracting customers from web media: inquiry Download the document Register for the webinar Newsletter Sign-Up There is not just one way to convert web-based customer acquisition into sales negotiations.
By focusing on multiple conversion points like those mentioned above and implementing the PDCA cycle, you can increase final conversions (in this case, the number of sales negotiations). PDCA stands for Plan, Do, Check, and Action. In other words, to increase final conversions, it is essential to improve each and every conversion point. Three steps to determine conversion points and increase conversions In order to increase the number of conversions (CVs), it is important to determine the appropriate conversion point and run the PDCA cycle.
Conversions (CVs): Number of conversions Conversion netherlands telegram phone number list rate (CVR): The percentage of conversions per number of visitors What are conversion points? A conversion point is a series of paths that lead to the final goal (conversion). Let's say that the conversion is set to "attracting customers from the web and leading them to a business negotiation." The final goal is "leading them to a business negotiation," but there are several goals that are necessary to achieve this. For example, there are four conversion points when attracting customers from web media: inquiry Download the document Register for the webinar Newsletter Sign-Up There is not just one way to convert web-based customer acquisition into sales negotiations.
By focusing on multiple conversion points like those mentioned above and implementing the PDCA cycle, you can increase final conversions (in this case, the number of sales negotiations). PDCA stands for Plan, Do, Check, and Action. In other words, to increase final conversions, it is essential to improve each and every conversion point. Three steps to determine conversion points and increase conversions In order to increase the number of conversions (CVs), it is important to determine the appropriate conversion point and run the PDCA cycle.