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If you still believe that Artificial Intelligence is a thing of the future, it is time to take a closer look at the present, as several companies that are part of our routines — especially Internet giants — are already using Artificial Intelligence technologies in their strategies.
When you visit an e-commerce site, search on Google or hire skype database a company's services, you may already be interacting with intelligent machines without realizing it, because robots are increasingly behaving more like humans.
The intention is to take advantage of the resources of the digital age to make the user experience increasingly more efficient, agile and relevant.
But, since we don't always notice Artificial Intelligence used on a daily basis, we prepared this article to show you how big companies use these technologies.
Here you will discover how AI is present in your life! and you will learn:
What is Artificial Intelligence?
Top Artificial Intelligence Technologies for Marketing
10 practical applications and examples of Artificial Intelligence in companies
Business Intelligence Case Study
The biggest challenges for applying AI in business
Conclusion
Are you ready? Keep reading!
What is Artificial Intelligence?
Artificial Intelligence is a concept in the field of technology that refers to the ability of machines to think in a very similar way to human beings; and we often refer to this type of technology with the acronym "AI" or "AI".
For its part, this capacity allows machines to understand human behavior, analyze the environment, reason, learn and make decisions autonomously, without human intervention.
To do this, they need to receive and analyse large volumes of data, which will expand their knowledge and make their actions smarter.
Furthermore, Artificial Intelligence is one of the main elements of the fourth industrial revolution, Industry 4.0, which is also marked by the Internet of Things ( IoT ), Big Data , Cloud Computing , among other concepts.
For this reason, companies are experiencing a digital transformation, which places technology at the center of their strategies and promotes the digitalization and automation of processes .
Artificial Intelligence has thus become essential to create smarter products and services and make organizations more competitive.
The strategies behind Artificial Intelligence range from recommendation systems for purchasing products to offering predictive prices for a service based on demand.
But don't worry. We'll see examples of practical applications later on.
Top Artificial Intelligence Technologies for Marketing
AI is much more than a technology , it also brings together algorithms , codes and data that can perform different functions.
Now, let’s better understand what are the main Artificial Intelligence technologies that can be used in business marketing, as they are often used together to develop better products, services, and strategies.
So let's look at some of them!
Machine Learning
Machine Learning stands for automatic learning. According to this concept, machines process large volumes of data and identify patterns that generate knowledge about user behavior .
This way, they can continuously learn and improve their decision-making , even without any human intervention.
Deep Learning
Deep Learning is a deep dive into machine learning . It is based on neural networks, which use more complex algorithms to approximate the functioning of neurons and the human brain.
Combined with machine learning—which works in a more linear manner—this concept improves the ability to process data and generate intelligence.
Natural Language Processing
Natural language processing (NLP) is the ability of machines to communicate with people in human language .
In other words, it is the area of Artificial Intelligence that approaches linguistics to understand the expressions, idioms, jargon, syntactic rules, semantic relationships and everyday errors that make human language so complex, that is, an unstructured language.
Because computers use structured language, they need algorithms and systems to understand humans and give them answers using natural language.
Computer vision
It is the ability of machines to see like human beings . The intention is to imitate human vision, which can capture the light reflected from an object, identify the environment around it, analyze the information and store it in memory.
In computer vision , machines are also able to do this and can make intelligent decisions based on what they see.
10 practical applications and examples of Artificial Intelligence in companies
Now that you know the main Artificial Intelligence technologies used in marketing, let's now see how these can be applied in practice and how companies are taking advantage of the potential of Artificial Intelligence .
1. Recommendation of products and services
Spotify and Netflix are experts at personalized recommendations . Both platforms seek to understand users' behaviors and interests in order to make suggestions that they will actually enjoy; and of course, Artificial Intelligence is behind that.
Both Spotify and Netflix are powered by Big Data, and the vast volume of data — both internal and external to the platforms — is used to feed algorithms, which hone their knowledge and make better recommendations.
In this way, the huge catalog on the platforms becomes more interesting for users.
On Spotify, meanwhile, the highlight is the “Discoveries of the Week” playlist, whose personalized suggestion of 30 songs almost always pleases you, right?
These recommendations are based on a cross between three models:
Collaborative filtering models: These process data on user behavior in relation to other users of similar platforms.
Natural language processing models: These process data about what Internet users say about Spotify's catalog.
Audio Templates: Process raw audio files from the Spotify catalog.
When you visit an e-commerce site, search on Google or hire skype database a company's services, you may already be interacting with intelligent machines without realizing it, because robots are increasingly behaving more like humans.
The intention is to take advantage of the resources of the digital age to make the user experience increasingly more efficient, agile and relevant.
But, since we don't always notice Artificial Intelligence used on a daily basis, we prepared this article to show you how big companies use these technologies.
Here you will discover how AI is present in your life! and you will learn:
What is Artificial Intelligence?
Top Artificial Intelligence Technologies for Marketing
10 practical applications and examples of Artificial Intelligence in companies
Business Intelligence Case Study
The biggest challenges for applying AI in business
Conclusion
Are you ready? Keep reading!
What is Artificial Intelligence?
Artificial Intelligence is a concept in the field of technology that refers to the ability of machines to think in a very similar way to human beings; and we often refer to this type of technology with the acronym "AI" or "AI".
For its part, this capacity allows machines to understand human behavior, analyze the environment, reason, learn and make decisions autonomously, without human intervention.
To do this, they need to receive and analyse large volumes of data, which will expand their knowledge and make their actions smarter.
Furthermore, Artificial Intelligence is one of the main elements of the fourth industrial revolution, Industry 4.0, which is also marked by the Internet of Things ( IoT ), Big Data , Cloud Computing , among other concepts.
For this reason, companies are experiencing a digital transformation, which places technology at the center of their strategies and promotes the digitalization and automation of processes .
Artificial Intelligence has thus become essential to create smarter products and services and make organizations more competitive.
The strategies behind Artificial Intelligence range from recommendation systems for purchasing products to offering predictive prices for a service based on demand.
But don't worry. We'll see examples of practical applications later on.
Top Artificial Intelligence Technologies for Marketing
AI is much more than a technology , it also brings together algorithms , codes and data that can perform different functions.
Now, let’s better understand what are the main Artificial Intelligence technologies that can be used in business marketing, as they are often used together to develop better products, services, and strategies.
So let's look at some of them!
Machine Learning
Machine Learning stands for automatic learning. According to this concept, machines process large volumes of data and identify patterns that generate knowledge about user behavior .
This way, they can continuously learn and improve their decision-making , even without any human intervention.
Deep Learning
Deep Learning is a deep dive into machine learning . It is based on neural networks, which use more complex algorithms to approximate the functioning of neurons and the human brain.
Combined with machine learning—which works in a more linear manner—this concept improves the ability to process data and generate intelligence.
Natural Language Processing
Natural language processing (NLP) is the ability of machines to communicate with people in human language .
In other words, it is the area of Artificial Intelligence that approaches linguistics to understand the expressions, idioms, jargon, syntactic rules, semantic relationships and everyday errors that make human language so complex, that is, an unstructured language.
Because computers use structured language, they need algorithms and systems to understand humans and give them answers using natural language.
Computer vision
It is the ability of machines to see like human beings . The intention is to imitate human vision, which can capture the light reflected from an object, identify the environment around it, analyze the information and store it in memory.
In computer vision , machines are also able to do this and can make intelligent decisions based on what they see.
10 practical applications and examples of Artificial Intelligence in companies
Now that you know the main Artificial Intelligence technologies used in marketing, let's now see how these can be applied in practice and how companies are taking advantage of the potential of Artificial Intelligence .
1. Recommendation of products and services
Spotify and Netflix are experts at personalized recommendations . Both platforms seek to understand users' behaviors and interests in order to make suggestions that they will actually enjoy; and of course, Artificial Intelligence is behind that.
Both Spotify and Netflix are powered by Big Data, and the vast volume of data — both internal and external to the platforms — is used to feed algorithms, which hone their knowledge and make better recommendations.
In this way, the huge catalog on the platforms becomes more interesting for users.
On Spotify, meanwhile, the highlight is the “Discoveries of the Week” playlist, whose personalized suggestion of 30 songs almost always pleases you, right?
These recommendations are based on a cross between three models:
Collaborative filtering models: These process data on user behavior in relation to other users of similar platforms.
Natural language processing models: These process data about what Internet users say about Spotify's catalog.
Audio Templates: Process raw audio files from the Spotify catalog.