Key Benefits of B2B E-Commerce

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Key Benefits of B2B E-Commerce
B2B and retail ecommerce sales are growing as B2C ecommerce continues to rise as a preferred purchasing method. In fact, research and advisory firm Frost & Sullivan projected in a recent survey that B2B and retail ecommerce would reach $12 trillion worldwide by 2020, up from $5.5 trillion in 2012, for a compound annual growth rate of 8.11%. Now more than ever, suppliers and manufacturers are being forced to offer ecommerce shopping as part of an omnichannel sales approach.

The inSitu Sales B2B eCommerce Portal offers an affordable, simple and straightforward approach to online sales ordering, as well as the opportunity to collect customer data for later use in broader analytics marketing list of plumbers email exercises. We also offer a white-labeled B2B wholesale app that integrates with your portal for customization and branding, which your customers can download and order from. There are many benefits to offering a mobile ordering system to customers. Below are some of the most important ones.

Scalability
Adopting a multi-channel sales approach allows your business to scale quickly and efficiently. Customers can view product offerings and related information, place an order, and even submit payment without visiting a store or office. This means your business may have the opportunity to expand its existing regional territory to new areas, nationwide, or even globally in a relatively short period of time.

Lower cost to serve customers
Mobile apps and B2B e-commerce platforms that allow customers to place orders at the point of intent, whenever and wherever it is convenient for them, leads to a lower cost of serving customers. Your sales team will be able to spend less time hand-holding, selling, and taking orders to focus on acquiring new customers, serving existing ones effectively, and developing personalized sales strategies and promotions based on purchasing behaviors.

Improved efficiencies
Apps like inSutu Sales' that sync with existing inventory management or accounting software like Quickbooks, Xero, and SAP Business One, improve internal efficiency by eliminating the need for double entry of sales and customer information. When customers and sales reps have convenient access to accurate product information such as images, pricing, and availability, it improves engagement and the overall quality of the user experience.

Income increases
Making the process super simple and convenient for placing high volume orders and reordering with a readily available purchase history will certainly increase sales. Our analytics tools allow you to create sales reports that can lead your sales team to create special promotions for frequently purchased products, new items, excess inventory, or items you would recommend as a good fit for a customer’s existing portfolio. Secondly, the ease with which a link to a B2B eCommerce portal or app can be shared in digital and email marketing campaigns exponentially increases brand awareness, which of course can lead to increased customer acquisition and sales.