Have you had a website for some time and you can't get it to rank in search engines even if you can? Don't worry, our team of SEO experts will do this task for you. If you don't have a website yet, check out this article on the advantages of having a website .
Please note that when we talk about search engine optimization, I am not just referring to SEO on Google. Search engine optimization is a much broader term than just SEO. Search engines also offer the possibility of positioning ads or local search results.
But don't worry, online positioning is within your reach. We will help you with everything you need.
What is a search engine?
A search engine is simply a web platform that allows you to find specific texts among other web pages. In theory, the main goal of search engines is to return relevant results. And it seems that they more or less succeed in this.
The need to carry out an SEO strategy is motivated by the fact that, as these are pages that control the majority of the traffic that moves on the Internet, they have immense weight and importance in terms of visibility for all types of brands and people, an aspect that they take advantage of and which is their main source of income.
It could be said that these types of pages opened croatia whatsapp data the door to both private users and businesses on a massive scale. This translated into a new environment for hundreds of thousands of brands in which to operate and evolve.
The main search engines currently are: Google, Yahoo, Bing and Ask. Although the most widely used by everyone is Google.
What is search engine optimization?
The term search engine positioning refers to the position that a website occupies in search results for certain search terms carried out by users related to it.
Types of search engine optimization: SEO and pay per click
What types of search engine optimization can you use on your website?
Search engines offer two types of results for searches made by users for a term: sponsored links or advertisements and organic or natural results. Both types of results involve a specific type of positioning and are part of SEM positioning or Search Engine Marketing. This is neither more nor less than any marketing action within search engines, whether paid or not.
Depending on whether the search results are paid or free, we can classify the positioning in two ways:
SEA, PPC or pay per view advertising:
SEA (Search Engine Advertising), PPC or pay per click, or payment for advertising, also known as sponsored links in search engines or paid positioning, is the payment for advertising directly to search engines to appear at the top of the SERPs.