Analysis of multiple choice survey results

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Quantitative analysis makes it possible to clarify issues and consider solutions to address them, enabling more effective measures to be implemented. This is another reason why quantitative analysis and marketing are considered to be a good match. Less likely to have a misunderstanding within the team Quantitative analysis has the advantage that the analysis is based on "facts" in the form of numerical data, so there is little chance of different perceptions depending on the person looking at it.


If you try to find issues without numerical data from laos telegram phone number list quantitative analysis, some people may argue that the number of page views should be improved, while others may argue that the content should be reviewed, and the team may end up with different directions to aim for. Quantitative analysis is an analytical method based on facts rather than intuition, and is highly persuasive and can be extremely effective in consolidating the opinions of many people. Qualitative analysis is also important in marketing We have explained the strengths of quantitative analysis in marketing, but we must not forget the importance of qualitative analysis.


Qualitative analysis is an analytical method that uses qualitative data that cannot be expressed in numbers, such as interviews, open-ended questionnaires, and word-of-mouth. Even if no issues are found through quantitative analysis, there are many cases where the goals set in marketing activities are not reached. In such cases, the answer often lies in qualitative analysis, which can get closer to the customer's feelings. The unique strengths of qualitative analysis From here on, we will introduce the strengths that qualitative analysis has that quantitative analysis does not have.