Obtaining an assigned (or designative) IP address and SSL certificate
Posted: Thu Jan 23, 2025 3:40 am
Obtaining an assigned (or designative) IP address and SSL certificate
These are mostly paid services. And if you can change the network IP yourself, then you need to pay about 1,800 rubles per year for an SSL certificate. In translation, "Secure Sockets Layer" means "Secure Sockets Layer". Its purpose is to encrypt the store's clients' data and protect it from leakage. You can't save on this, but it makes sense to look for more profitable options for purchasing a certificate. By the way, some domain registrars also sell them.
Selecting a convenient payment method
Today, no online store can do without this tool.
Online shopping
Source: unsplash.com
Quite often, buyers use PayPal rcs database to pay for purchases. Depending on the volume of sales of the store, the service commission will be 2.2-2.9% of each sale. This is an adequate fee for comfort and convenience.
You can also open your personal trading account using a bank card. Or choose other payment systems, such as Authorize.net or 2Checkout. Before making a choice, you need to analyze each option taking into account your own business specifics.
Get involved in marketing and advertising
Any business, regardless of its scale, requires quality PR and a well-thought-out marketing strategy. They allow you to maintain the necessary level of sales and reach new heights. You can spend a long time getting started naturally, but if you want to sell quickly online, you will have to invest in promotion.
Here are some tips to improve your advertising performance:
Today, social networks are becoming a serious source of information for potential clients, so it is necessary to use all their capabilities (regularly write posts, make stories, participate in mutual promotion, etc.).
Activity in thematic groups and communities is very useful for promoting a store. They allow you to inform a wide range of users about yourself, including business colleagues and bloggers, who can pass the information on further down the chain.
It is worth using Google Analytics, which also has free services. This is a useful tool for collecting statistics on the site (number of visits, time spent by users on the resource, etc.).
It is important to advertise on different platforms to expand your audience.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
These are mostly paid services. And if you can change the network IP yourself, then you need to pay about 1,800 rubles per year for an SSL certificate. In translation, "Secure Sockets Layer" means "Secure Sockets Layer". Its purpose is to encrypt the store's clients' data and protect it from leakage. You can't save on this, but it makes sense to look for more profitable options for purchasing a certificate. By the way, some domain registrars also sell them.
Selecting a convenient payment method
Today, no online store can do without this tool.
Online shopping
Source: unsplash.com
Quite often, buyers use PayPal rcs database to pay for purchases. Depending on the volume of sales of the store, the service commission will be 2.2-2.9% of each sale. This is an adequate fee for comfort and convenience.
You can also open your personal trading account using a bank card. Or choose other payment systems, such as Authorize.net or 2Checkout. Before making a choice, you need to analyze each option taking into account your own business specifics.
Get involved in marketing and advertising
Any business, regardless of its scale, requires quality PR and a well-thought-out marketing strategy. They allow you to maintain the necessary level of sales and reach new heights. You can spend a long time getting started naturally, but if you want to sell quickly online, you will have to invest in promotion.
Here are some tips to improve your advertising performance:
Today, social networks are becoming a serious source of information for potential clients, so it is necessary to use all their capabilities (regularly write posts, make stories, participate in mutual promotion, etc.).
Activity in thematic groups and communities is very useful for promoting a store. They allow you to inform a wide range of users about yourself, including business colleagues and bloggers, who can pass the information on further down the chain.
It is worth using Google Analytics, which also has free services. This is a useful tool for collecting statistics on the site (number of visits, time spent by users on the resource, etc.).
It is important to advertise on different platforms to expand your audience.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template