How to improve titles to get a very good CTR
Posted: Thu Jan 23, 2025 3:24 am
«This would be one of the last parts. The first thing is to get to the first results, that is, to be on the first page of Google. Improving the CTR of a URL on the 4th or 5th page is not worth much. With search console we can see the CTR for the different keywords on our website and depending on the search intent of those keywords we will have more or less CTR. »
If I have to put many outgoing links on a page, is it better to use follow or no follow? Or how many of each, more or less?
«It is clear that internal links would be dofollow. But I am a defender of dofollow links. If you put external links, it is supposed to be to expand the information. If you are improving that information, you are also improving the experience of the user who consults it and Google also likes that.»
Are Title and H1 matching recommended or is it preferable for them to be different?
«In the past, it might be advisable to make them the same. Nowadays, we can also timeshare owners email database make them the same. But the best thing is for them to change. To the point that we establish dynamic H1s that change from time to time.»
Does web security protocol influence SEO?
«Google recommends using https and I have implemented it on several websites and I have not seen any changes in SEO. But if Google recommends something, it is better to listen to it.»
Do social networks influence SEO?
«Social networks are not a direct ranking factor. But they obviously influence positioning because they help bring traffic, generate more links to my page, I have searches by brand… etc.»
Are there bad practices in the sector?
«In the past, it was much more. Nowadays, the best thing is to buy links, which is not a bad practice either.»
Any black hat techniques you have used
«I'm not an expert in black hat, but I've done some things. Even though I'm an expert on the subject, I don't recommend them, especially if we're talking about client sites or sites we want to make a living from.»
What are PBNs?
«These are Private Blog Networks or networks of blogs owned by the same person. They work today, but in the long run they may stop working. That's why I don't use them for any clients. I only have a few of my own left. It's about creating different websites that look like they belong to different owners and linking your website from them.»
What steps or guidelines should an e-commerce site follow to position itself in search engines?
«The first thing is to know what is being sold and what objective you want to achieve.
You have to know what your target audience is. Who are my potential clients?
How do these customers search?
What product do I have?
Which products are more profitable to start winning battles with them?
Is a lot of patience required in the SEO world?
«Think about this. If it took me 5 years to get here, would it be fair for someone who has been here for a month to take me over? In the world of SEO, patience is required, yes.»
Luis, what would be the perfect layout for a home page in an e-commerce site?
«Products in most niche markets do not have searches. Categories are what are natural to search for. What you have to do is tell the user how to find what they are looking for, which are precisely the categories. I do recommend putting products that generate surprise, such as products with an aggressive discount, or a very important novelty.»
Is it important for websites to serve their content in AMP today?
«Google will soon launch Mobile First Index, which means that the first crawl will be through the mobile web. The priority will be mobile and Google updates will also be mobile-first. And with AMP we can improve our loading times. What users and Google like»
What is the best SEO strategy for pagination?
«The normal or standard thing is to use Google's guidelines. Use the rel=»next» or rel=»prev» tags. And among others, we also have the option of loading the largest number of posts or products or whatever on the first page. And then tell Google not to crawl the rest of the pages.»
Tell me about the importance of good content for SEO
«Content is capable of positioning and selling. The best content is written by someone who is an expert in that subject. So I invite clients to have someone who is an expert write about what they are talking about. And if they are then able to give it a perfect SEO approach. And if they give it a sales touch, even better.»
If I have to put many outgoing links on a page, is it better to use follow or no follow? Or how many of each, more or less?
«It is clear that internal links would be dofollow. But I am a defender of dofollow links. If you put external links, it is supposed to be to expand the information. If you are improving that information, you are also improving the experience of the user who consults it and Google also likes that.»
Are Title and H1 matching recommended or is it preferable for them to be different?
«In the past, it might be advisable to make them the same. Nowadays, we can also timeshare owners email database make them the same. But the best thing is for them to change. To the point that we establish dynamic H1s that change from time to time.»
Does web security protocol influence SEO?
«Google recommends using https and I have implemented it on several websites and I have not seen any changes in SEO. But if Google recommends something, it is better to listen to it.»
Do social networks influence SEO?
«Social networks are not a direct ranking factor. But they obviously influence positioning because they help bring traffic, generate more links to my page, I have searches by brand… etc.»
Are there bad practices in the sector?
«In the past, it was much more. Nowadays, the best thing is to buy links, which is not a bad practice either.»
Any black hat techniques you have used
«I'm not an expert in black hat, but I've done some things. Even though I'm an expert on the subject, I don't recommend them, especially if we're talking about client sites or sites we want to make a living from.»
What are PBNs?
«These are Private Blog Networks or networks of blogs owned by the same person. They work today, but in the long run they may stop working. That's why I don't use them for any clients. I only have a few of my own left. It's about creating different websites that look like they belong to different owners and linking your website from them.»
What steps or guidelines should an e-commerce site follow to position itself in search engines?
«The first thing is to know what is being sold and what objective you want to achieve.
You have to know what your target audience is. Who are my potential clients?
How do these customers search?
What product do I have?
Which products are more profitable to start winning battles with them?
Is a lot of patience required in the SEO world?
«Think about this. If it took me 5 years to get here, would it be fair for someone who has been here for a month to take me over? In the world of SEO, patience is required, yes.»
Luis, what would be the perfect layout for a home page in an e-commerce site?
«Products in most niche markets do not have searches. Categories are what are natural to search for. What you have to do is tell the user how to find what they are looking for, which are precisely the categories. I do recommend putting products that generate surprise, such as products with an aggressive discount, or a very important novelty.»
Is it important for websites to serve their content in AMP today?
«Google will soon launch Mobile First Index, which means that the first crawl will be through the mobile web. The priority will be mobile and Google updates will also be mobile-first. And with AMP we can improve our loading times. What users and Google like»
What is the best SEO strategy for pagination?
«The normal or standard thing is to use Google's guidelines. Use the rel=»next» or rel=»prev» tags. And among others, we also have the option of loading the largest number of posts or products or whatever on the first page. And then tell Google not to crawl the rest of the pages.»
Tell me about the importance of good content for SEO
«Content is capable of positioning and selling. The best content is written by someone who is an expert in that subject. So I invite clients to have someone who is an expert write about what they are talking about. And if they are then able to give it a perfect SEO approach. And if they give it a sales touch, even better.»