Nobody reads my blog? Is blogging still worth it in 2022?

[shammis606]

Every year, Content Marketing seems to grow in complexity and scope. Since blogs have been around for a long time, this leads many professionals to question whether they are still relevant to marketing strategy.

Our answer is that blogging is extremely valuable , but some crucial things have changed so achieving good results depends on considering those key points.

Especially if your blog has fallen into oblivion or you are not lawyer database getting the same results as before.

So, get ready!

In this article, we will explore in detail why blogging continues to be a very important element in Latin American marketing strategies.

Just a quick note: we are writing this from a business blog perspective, not a personal or lifestyle blog perspective.

If you have a culinary or entertainment-related blog, you can still get relevant information in our content, especially to monetize and generate good income.

However, you should keep in mind that we are writing primarily for a business audience, who use blogs for SEO purposes, organic traffic, and lead generation.

Have blogs lost steam?
What are the benefits of having a blog?
Are all blogs relevant?
How can you update your blog?
Have blogs lost steam?
That's not the case! Consider this: you're here, in the middle of 2022, reading this blog. And you're not the only one doing so. Now, take a step back and answer this question: how did you end up with this post?

Maybe you are a big fan of Rock content. You visit our site daily or weekly and consume all the resources we produce. If so, you are a true rock star!

But we're realists. We know that's not how blog content works most of the time.

You've probably landed here because you had a question . Chances are your question was a complaint along the lines of "nobody reads my blog anymore" or a variation of "Does anyone read Latin American blogs?" or "Are blogs still important?" - something along those lines, right?

You asked your favorite search engine and it brought you here, to a blog that will clearly and reliably answer your search intent . (Actually, if we're on the right track, we were the top result or even won the space for a snippet!)

So, blogs have not become irrelevant because they still do exactly the two things they are supposed to do:

provide the information that users are looking for;
drive users to your site (and to your brand).
No matter what you are doing, making, selling or offering, you need to increase traffic and leads. Blogging is still a very effective way to do this, as long as you do it in the best way.

What are the benefits of having a blog?
Without a doubt, the main benefit of having a blog is that the channel helps you attract visitors to your website, thus promoting good brand positioning among your audience. However, it is important to note that blogs offer numerous other benefits. Discover them below!

Google rewards fresh content (and its readers, too)
First of all, blogging is one of the easiest ways to add new content to your website on a regular basis. This is important because Google rewards sites that have fresh content (as do other search engines).

Simply by adding new content regularly, your site will rise in the search rankings.

In fact, how a search engine results page, or SERP, works is a complex topic, which we'll cover another time. But the short version is this: Google wants to provide the best answers to users, and we almost never find them on a site that hasn't been updated in four years.

That said, pleasing Google is only part of the equation. You also need to satisfy your real, human audience. These people also like accessing fresh content.

Think about this: do you have any reason to visit a site that hasn't added anything new since last week? Not every commercial website wants or needs visitors to return regularly. But if you're selling something directly, you almost certainly have this goal.

Blogging (if done right) provides regular, meaningful, and interesting content for your readers, giving them another reason to come back as soon as they need new knowledge.


Convert visitors into leads
It's common to say that the main goal of blogging is to increase page or site visits. But what you really want are leads and customers, not just random visitors.

When you target your posts effectively, you not only attract random visitors from the internet, but also people who set up robust leads with the intention of converting them into customers.

Here's an example. Let's say you own a landscaping business and you want to increase web traffic.

So, you create a business blog. You brainstorm the types of questions or problems your ideal client might have, and from there, you turn some of them into blog posts.

You don't blog about motorcycles, politics, or pizza. You blog about things closely related to your industry and focus on answering the most likely questions your ideal customer might have.

When done correctly, blogs convert visitors into leads and even customers.

Offers excellent easy sales opportunities
Again, companies vary widely in how they use their blogs. But the vast majority of corporate blogs use at least some posts for quick sales, and this is a very smart tactic.

Many effective posts end with some sort of call to action . The best ones are closely related to the search intent behind the blog post and also tie back to something you sell, offer, or do.

Let’s go back to your hypothetical landscaping business. Let’s say you create a blog post that answers the question “why is my garden turning brown?” Given your area of ​​expertise, you probably already know five or six reasons why this might happen. Put them in the blog post as a way to add value and establish authority.

Of course, some of the points in this blog will be things that visitors can experience. But the rest should be services that your company offers.

So, for your call to action, you bring the reader back to your business by positioning you as the solution to their problem. This is an easy sell: you’ve delivered real value to the visitor and are in a position to sell your services as the ultimate solution.