What are Google Responsive Search Ads?
Posted: Wed Jan 22, 2025 11:52 am
What are Google Responsive Search Ads? Asset Concepts and Effects
This time, I would like to consider the concept and effectiveness of Responsive Search Ads (RSA) assets.
table of contents
What are responsive search ads?
Six things to keep in mind when creating responsive search ads
Trafficking guidelines for responsive search ads
The impact of responsive search ads
The future of responsive search ads
What are responsive search ads?
What is "Responsive Search Ads (RSA)"?
This is an ad type that can be used in Google Ads (※1). A wide variety of text patterns for headlines and descriptions can be registered as assets (※2), and automatically tested while being marketing with stockholder database delivered. It learns which combination is most relevant to the search term, and displays the optimal ad copy for the user.
*1 "Responsive Search Ads" were also implemented in Yahoo! Search Ads on May 12, 2021, and in the update on June 22, 2022, features such as the ability to check the rating for each asset and the Ad Customizer were implemented.
*2 "Assets" are multiple ad headlines and descriptions used in responsive search ads.
You can set up to 15 titles and up to 4 descriptions.
Here are four features of responsive search ads:
Automatically combine ad headlines and descriptions
Google Ads automatically creates and displays ad copy combinations that are highly relevant to the search terms.
Advertisements can be displayed in the most optimal position depending on the delivery surface.
Optimize the number of asset combinations based on the user's device and screen size, and
display the most relevant assets first.
*For example, if the distribution surface is small, it will be optimized to have two headlines and one description.
Automatically optimized to be more relevant to potential users' search terms
In normal ads, the position of the headline and description is fixed.
Depending on the search term, relevance may be stronger or weaker.
However, with responsive search ads, the order of assets is automatically optimized.
This makes your search terms more relevant, increasing the number of bids you receive in the auction and ultimately helping your ad reach more potential customers.
This time, I would like to consider the concept and effectiveness of Responsive Search Ads (RSA) assets.
table of contents
What are responsive search ads?
Six things to keep in mind when creating responsive search ads
Trafficking guidelines for responsive search ads
The impact of responsive search ads
The future of responsive search ads
What are responsive search ads?
What is "Responsive Search Ads (RSA)"?
This is an ad type that can be used in Google Ads (※1). A wide variety of text patterns for headlines and descriptions can be registered as assets (※2), and automatically tested while being marketing with stockholder database delivered. It learns which combination is most relevant to the search term, and displays the optimal ad copy for the user.
*1 "Responsive Search Ads" were also implemented in Yahoo! Search Ads on May 12, 2021, and in the update on June 22, 2022, features such as the ability to check the rating for each asset and the Ad Customizer were implemented.
*2 "Assets" are multiple ad headlines and descriptions used in responsive search ads.
You can set up to 15 titles and up to 4 descriptions.
Here are four features of responsive search ads:
Automatically combine ad headlines and descriptions
Google Ads automatically creates and displays ad copy combinations that are highly relevant to the search terms.
Advertisements can be displayed in the most optimal position depending on the delivery surface.
Optimize the number of asset combinations based on the user's device and screen size, and
display the most relevant assets first.
*For example, if the distribution surface is small, it will be optimized to have two headlines and one description.
Automatically optimized to be more relevant to potential users' search terms
In normal ads, the position of the headline and description is fixed.
Depending on the search term, relevance may be stronger or weaker.
However, with responsive search ads, the order of assets is automatically optimized.
This makes your search terms more relevant, increasing the number of bids you receive in the auction and ultimately helping your ad reach more potential customers.