There are different ways. One of them is a hard message that will discourage your visitors with its straightforwardness. For example, a website can contain a super-simple and short headline like “ Create a landing page in just 3 minutes” or “Order an internet site design” and next to it – a call-to-action button “Create a page now”.
Another approach is the power of mirror neurons, which will philippine phone number search call your target audience to action. Mirror neurons were discovered by Italians who studied the brain waves of monkeys. A student walked into a room with a lab monkey, holding an ice cream cone, and brought it to his mouth. Neurons in the monkey's brain immediately fired. What's amazing is that these were the same neurons that fired when the monkey ate ice cream itself. That is, the monkey's brain saw no difference between eating ice cream and watching itself being eaten ice cream.
internet site design. Example
Let's say a visitor to your site is looking for financial management software. So show him that it is your program that will help him achieve previously unknown prospects.
The headline on the Mint.com homepage reads, “The horizon may be closer than you think. We can help you get there, and manage your money and budgets better every day.” The primary need of a website visitor, which must be taken into account when developing a web design, is not the technical idea of organizing finances, but the peace of mind that comes from not having to think about money. With the help of mirror neurons, Mint.com creates the illusion that the visitor feels as if he or she has already achieved this state.
Fitness clubs and various weight loss marathons work with the help of mirror neurons. You are shown several pictures with the state “before” and “after”, mirror neurons start working. After all, everyone wants to have a slim and beautiful body. At the same time, if you only show exercises, the effect will be small. The marketing influence will weaken, because the brain will not react instinctively.
4. Panic of losses
The fear of losing something is stronger than the fear of gaining something. Loss aversion is a powerful emotion that can be effectively used to show what a person will lose if they don’t buy your product. Instead of telling the consumer how your product saves money, tell the consumer that they won’t lose money if they buy it.
Accordingly, first of all, people do not seek to gain profit, but to minimize losses. During the experiment, the behavior of people who were given $30 and the opportunity to participate in gambling, with a 50/50 chance of winning, was studied. They were asked whether they would agree to toss a coin and win $30, but in case of failure, lose $20. People agreed to take part in the game only if the minimum win was $19. The study showed that the brain reacts not only to actual profits and losses, but also potential ones.
5. Evaluate correctly
Let's imagine a situation. A potential buyer, searching for the product he needs, gets to your website. Of course, he will look at the price. For most people, this is one of the main factors they rely on when deciding whether to buy your product or not. However, almost everyone forgets about the image of the cost, which is perceived at a subconscious level.
That is, a more affordable and acceptable price seems, for example, not 1000.00 rubles, but 1 thousand rubles. The shorter the number, the lower the cost seems. It will also be more effective to write not "Delivery 200 rubles", but "Delivery only 200 rubles".
The brain has a huge impact on how your target audience will engage with your marketing and whether they will buy from you. By basing your customer acquisition strategies on neuroscience, you can dramatically accelerate customer growth, increase conversions, and successfully build your business.
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