Fearing unexpected further decisions
Posted: Wed Jan 22, 2025 10:20 am
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Developing a new or improving an old advertising strategy
Stop, don't spend so much on advertising! If earlier advertisements were justified by the peculiarities of the sales gate, today this system no longer works. Take, for example, the tourism sector. from the authorities and outbreaks of the pandemic in different countries, most people no longer buy tours in advance, so long-term contracts even with a discount are not relevant. Today, the consumer counts every penny and spends money carefully. That is, even the most effective and high-quality advertising yesterday may simply not work today.
The most interesting thing is that, according to statistics, videos showing hugs and handshakes in the year of the pandemic, and even now, are not perceived as a demonstration of friendly australia consumer email list disposition, but are perceived in a somewhat distorted sense - with caution.
It would not be superfluous to use the painful topic of COVID-19 for everyone; please note that many of your competitors are actively using it.
Take a closer look at the commercials
It's funny that many brand names that were still well-known and recognizable yesterday are now causing ambivalent and sometimes even negative reactions. For example, the beer brand Corona has most likely lost its appeal for a long time just because of its name. Plus, the company chose for itself a not entirely unambiguous slogan "Coming Soon to the Shore", which caused a wave of angry discussions on Twitter. The company learned a serious lesson, and in the future it will certainly draw its own conclusions. And you, looking at the mistakes of others, take a closer look at your own commercials and slogans, so as not to bring down the negativity of the community, angry at the latest events in the world, on yourself.
Developing a new or improving an old advertising strategy
Stop, don't spend so much on advertising! If earlier advertisements were justified by the peculiarities of the sales gate, today this system no longer works. Take, for example, the tourism sector. from the authorities and outbreaks of the pandemic in different countries, most people no longer buy tours in advance, so long-term contracts even with a discount are not relevant. Today, the consumer counts every penny and spends money carefully. That is, even the most effective and high-quality advertising yesterday may simply not work today.
The most interesting thing is that, according to statistics, videos showing hugs and handshakes in the year of the pandemic, and even now, are not perceived as a demonstration of friendly australia consumer email list disposition, but are perceived in a somewhat distorted sense - with caution.
It would not be superfluous to use the painful topic of COVID-19 for everyone; please note that many of your competitors are actively using it.
Take a closer look at the commercials
It's funny that many brand names that were still well-known and recognizable yesterday are now causing ambivalent and sometimes even negative reactions. For example, the beer brand Corona has most likely lost its appeal for a long time just because of its name. Plus, the company chose for itself a not entirely unambiguous slogan "Coming Soon to the Shore", which caused a wave of angry discussions on Twitter. The company learned a serious lesson, and in the future it will certainly draw its own conclusions. And you, looking at the mistakes of others, take a closer look at your own commercials and slogans, so as not to bring down the negativity of the community, angry at the latest events in the world, on yourself.