New Automation Trends: Chatbots vs. Push Notifications
Posted: Wed Jan 22, 2025 9:45 am
Automation has become one of the most talked about digital marketing trends, and with good reason. The last few years has seen a rise in automation software that allows businesses of all sizes to take advantage of all the benefits automation has to offer.
Are you considering adding some automation into your marketing strategy? There’s a good chance you are. Research shows that nearly 65% of marketers are planning to devote more of their marketing budget towards automation. Additionally, given how well it works, it is hard to continue to say no. From saving time, to increasing leads, boosting conversions, and more, who doesn’t want in on what automation has to offer?
automation infographic chatbots vs. push notifications
Image credit(s): Social Media Today. View the entire infographic here.
While marketing automation is on the rise, it can be difficult to know where to get started. Is that where you find yourself currently? You aren’t alone. Today we are going to help you by discussing two popular automation trends: Chatbots and web push notifications. Both have plenty of automation potential, but there are significant differences to be aware of between the two platforms.
From how messages are crafted and delivered, to the cost of the software, to their visibility, and more, let’s discuss the main differences between chatbots and web push. With this information you will be much better equipped to decide which is the best option for your business based on your marketing goals, budget, and more.
Chatbots vs. Push Notifications
Registration/Opt-In Process
registration Chatbots vs. Push NotificationsWeb Push: A user must first subscribe in bolivia telemarketing data order to be sent web push notifications. Once they opt in, a notification can be sent to them at any time.
Chatbots: If enabled on a website, you can message anyone who lands at the website. The message only appears on-site. If using a messenger app, a user has to first message you there before you can send them any messages.
Delivery
delivery Chatbots vs. Push NotificationsWeb Push: All web push notifications deliver directly and immediately to subscribers on either their desktop or mobile device (delivery depends on where the user opted in).
Chatbots: A message either appears while a user is on your website, or it can deliver directly to a messenger app such as Facebook Messenger if the chatbot is configured there.
Creation and Cost
creation Chatbots vs. Push NotificationsWeb Push: It is easy to get started with web push. In many cases you can either download a plugin or app and be up and running in minutes without any major technical knowledge needed. Costs vary, but tend to be more affordable than most other marketing tools.
Chatbots: Unless you have a very basic chatbot, it will take time to configure the bot properly. The more advanced of a bot you want, the more technical expertise you will need, or the more you will have to pay to have a software company configure your bot for you.
Segmentation
segmentation Chatbots vs. Push NotificationsWeb Push: You have numerous segmentation possibilities with web push. Any campaign you send can be sent to all your subscribers, or to any combination of segments you create. Easily include or exclude certain segments to get the exact audience you want.
Chatbots: When setting up your chatbot you can have your responses vary based on how a user responds to you. With that user data, you can also configure the bot to make certain recommendations or send certain messages, if the bot is complex enough to do so.
Are you considering adding some automation into your marketing strategy? There’s a good chance you are. Research shows that nearly 65% of marketers are planning to devote more of their marketing budget towards automation. Additionally, given how well it works, it is hard to continue to say no. From saving time, to increasing leads, boosting conversions, and more, who doesn’t want in on what automation has to offer?
automation infographic chatbots vs. push notifications
Image credit(s): Social Media Today. View the entire infographic here.
While marketing automation is on the rise, it can be difficult to know where to get started. Is that where you find yourself currently? You aren’t alone. Today we are going to help you by discussing two popular automation trends: Chatbots and web push notifications. Both have plenty of automation potential, but there are significant differences to be aware of between the two platforms.
From how messages are crafted and delivered, to the cost of the software, to their visibility, and more, let’s discuss the main differences between chatbots and web push. With this information you will be much better equipped to decide which is the best option for your business based on your marketing goals, budget, and more.
Chatbots vs. Push Notifications
Registration/Opt-In Process
registration Chatbots vs. Push NotificationsWeb Push: A user must first subscribe in bolivia telemarketing data order to be sent web push notifications. Once they opt in, a notification can be sent to them at any time.
Chatbots: If enabled on a website, you can message anyone who lands at the website. The message only appears on-site. If using a messenger app, a user has to first message you there before you can send them any messages.
Delivery
delivery Chatbots vs. Push NotificationsWeb Push: All web push notifications deliver directly and immediately to subscribers on either their desktop or mobile device (delivery depends on where the user opted in).
Chatbots: A message either appears while a user is on your website, or it can deliver directly to a messenger app such as Facebook Messenger if the chatbot is configured there.
Creation and Cost
creation Chatbots vs. Push NotificationsWeb Push: It is easy to get started with web push. In many cases you can either download a plugin or app and be up and running in minutes without any major technical knowledge needed. Costs vary, but tend to be more affordable than most other marketing tools.
Chatbots: Unless you have a very basic chatbot, it will take time to configure the bot properly. The more advanced of a bot you want, the more technical expertise you will need, or the more you will have to pay to have a software company configure your bot for you.
Segmentation
segmentation Chatbots vs. Push NotificationsWeb Push: You have numerous segmentation possibilities with web push. Any campaign you send can be sent to all your subscribers, or to any combination of segments you create. Easily include or exclude certain segments to get the exact audience you want.
Chatbots: When setting up your chatbot you can have your responses vary based on how a user responds to you. With that user data, you can also configure the bot to make certain recommendations or send certain messages, if the bot is complex enough to do so.