Why can't Amazon handle customization?
Posted: Sun Dec 22, 2024 9:05 am
I don't know to what extent they are aware of this, but they have also been able to confirm that online personalisation can be an eminently defensive tool against large marketplaces that are not in a position to reach the level of attention to detail and are not going to do so in terms of the technical implications for the CMS itself that personalising the product can entail.
We have just discussed it in broad terms.
Imagine Amazon trying to reach the depth of options in these three niches: mechanical keyboards, DIY computers, bicycles…
By definition, Amazon is eminently horizontal; it is not feasible to modify each category to get to where a specialist can do it on their own site.
What about advice?
Because of course, Amazon has enormous customer service but always focused on after-sales.
A niche product is already likely to demand italy phone number personalized attention before closing the conversion, even if it is not personalized.
The niche client is specialized in what he needs, so the agent who serves him must be at least an expert in the subject.
If we add to this the variable of customization, the matter becomes even more complicated for Amazon, which is not capable of carrying out prior management.
To resolve all of this in an efficient manner, it would be essential to have a live chat system like Oct8ne's, in which the user can interact with an expert in real time, someone who can advise them in detail and guide them throughout the process.
How does Amazon handle customization right now?
At Amazon, beyond the Custom program that is just starting to get underway, it is clear that customization is not their strong point.
Within Amazon Custom there are several types of customization but they are really basic, do not expect to find a competitive alternative at the level of the pages we have discussed above.
The first thing you need to do to use this personalized sales system is to register in the program (not all users can do this, keep in mind that you must be a seller of the professional sales plan and personally take care of the logistics when handling the products).
We have just discussed it in broad terms.
Imagine Amazon trying to reach the depth of options in these three niches: mechanical keyboards, DIY computers, bicycles…
By definition, Amazon is eminently horizontal; it is not feasible to modify each category to get to where a specialist can do it on their own site.
What about advice?
Because of course, Amazon has enormous customer service but always focused on after-sales.
A niche product is already likely to demand italy phone number personalized attention before closing the conversion, even if it is not personalized.
The niche client is specialized in what he needs, so the agent who serves him must be at least an expert in the subject.
If we add to this the variable of customization, the matter becomes even more complicated for Amazon, which is not capable of carrying out prior management.
To resolve all of this in an efficient manner, it would be essential to have a live chat system like Oct8ne's, in which the user can interact with an expert in real time, someone who can advise them in detail and guide them throughout the process.
How does Amazon handle customization right now?
At Amazon, beyond the Custom program that is just starting to get underway, it is clear that customization is not their strong point.
Within Amazon Custom there are several types of customization but they are really basic, do not expect to find a competitive alternative at the level of the pages we have discussed above.
The first thing you need to do to use this personalized sales system is to register in the program (not all users can do this, keep in mind that you must be a seller of the professional sales plan and personally take care of the logistics when handling the products).