3 Strategies to Preserve Your Customer Retention Rate: Lessons from Black Friday

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To make the most of Black Friday, it is essential to look at the entire sales process. This includes defining your target audience, communication channels and creating an effective prevention strategy.

Check out our tips to ensure increased sales and avoid risks during Black Friday:

1 Credit and Risk Analysis
An effective way to prevent default is to invest in a fast and automated chile phone number list analysis . By adopting this practice, the sales process becomes more agile without compromising security.

Credit analysis automation is carried out through a platform integrated with your management system, CRM or ERP. This exchange of information has tangible results, which include:

Agility in the sales process;
Savings in labor;
Process traceability (entry and movement history).
2 Proactive Prevention
It's not just about dealing with defaults, but preventing them throughout the entire process. Actions with payment reminders are essential, through digital tools that enable mass and multichannel triggers, with the use of AI.

By adopting this proactive approach, you increase your ability to effectively reach your target audience. This way, customers remain engaged and risks are minimized, bringing:

Centralization of media and channels;
Digital tools integrated with AI;
Visual management of lead and customer entry and movement.
3 Recovery of Overdue Titles
Even with preventive strategies, unforeseen events can occur. In these cases, having a partner who specializes in recovering past-due debts can be the key to an efficient recovery, providing security and financial stability for your business.

The recovery of outstanding securities contributes to the company's financial health, resulting in sustainable business growth, through:

Revenue generation;
Cash flow;
Reduction of the sales cycle;
Decrease in default and PDD rates.
What did we learn from last Black Friday?
Last year’s Black Friday was a reminder that default is not a mere possibility, but a reality in today’s market. Furthermore, the Provision for Bad Debts (PDD) Ratio is as crucial as the default itself. We have discussed this topic in detail on our blog.

Remember, in the search for financial security, Global is by your side, offering solutions for all stages of the financial and sales cycle.