5 Techniques to Keep Sales High After the Holiday Spike [2021]
Posted: Wed Jan 22, 2025 8:59 am
You might be exhausted from the rush of Black Friday, Cyber Monday, and the overall holiday shopping season (or let’s face it, 2020 in general), but you can’t afford to slow down. While your sales likely peaked during November and December, that doesn’t mean you shouldn’t plan for the months ahead.
What comes next after the major holiday spike? For many brands, it’s a major drop in both sales and overall engagement. With proper planning, however, you can actually keep sales high and customers engaged even after the major holiday season.
Here are 5 techniques that will help you do just that.
1. Capitalize on Rewards Points and Gift Cards
During the holiday season, people typically accumulate two things: Rewards points from the stores they shop at buying gifts for everyone, and gift cards they receive themselves as gifts. For ecommerce stores that run rewards programs and offer gift cards (which we highly recommend you do) remind your customers of what they have!
keep sales high rewards points
Image credit(s): Shopify
Plenty of rewards programs are set up so that you get a lot of points on purchases made during the holiday season which can be redeemed on new purchases made after the holiday season. Whether your program is set up exactly like this or not, be sure to remind your customers that they’ve got points to spend!
GHOST is a company, for example, that allows their customers to shop for items using dollars or points. Their website (pictured above) clearly labels what items cost in dollars and in points, a great way to remind users of the program croatia telemarketing data and to incentivize accumulating points to use for future purchases.
For gift cards, a simple campaign reminding users to treat themselves and put those gift cards to good use is perfect. The holiday season is a whirlwind for everyone- not just marketers! Your customers may have gotten a gift card to your store and simply forgotten. A reminder can be just the thing they need!
While you’ve already made your profit from the sale of the gift card, having the customer come to your store to use it keeps them happy and engaged with your site and (hopefully) well on their way towards becoming a repeat customer, something that every store wants more of.
If you don’t have a rewards program set up, we recommend checking out our complete guide to ecommerce rewards programs for everything you need to know to get started.
2. Cross-Sell Based on Holiday Purchase History
Cross-selling is an excellent sales tactic at any time of year, and that includes during this post-holiday lull. In fact, it may be one of the best times. You likely received a large volume of orders during the holidays and with that data in mind you can cross-sell to your audience based on what they purchased over the holidays.
Image credit(s): SmartMail
Did they splurge on a new laptop? Why not recommend some accessories like a keyboard or a mouse. Yoga mat? Recommend some additional workout equipment. The above example from Pottery Barn Kids is a perfect example of this. Post-purchase, this email is sent to the customer along with personalized product recommendations based on what they already purchased.
What comes next after the major holiday spike? For many brands, it’s a major drop in both sales and overall engagement. With proper planning, however, you can actually keep sales high and customers engaged even after the major holiday season.
Here are 5 techniques that will help you do just that.
1. Capitalize on Rewards Points and Gift Cards
During the holiday season, people typically accumulate two things: Rewards points from the stores they shop at buying gifts for everyone, and gift cards they receive themselves as gifts. For ecommerce stores that run rewards programs and offer gift cards (which we highly recommend you do) remind your customers of what they have!
keep sales high rewards points
Image credit(s): Shopify
Plenty of rewards programs are set up so that you get a lot of points on purchases made during the holiday season which can be redeemed on new purchases made after the holiday season. Whether your program is set up exactly like this or not, be sure to remind your customers that they’ve got points to spend!
GHOST is a company, for example, that allows their customers to shop for items using dollars or points. Their website (pictured above) clearly labels what items cost in dollars and in points, a great way to remind users of the program croatia telemarketing data and to incentivize accumulating points to use for future purchases.
For gift cards, a simple campaign reminding users to treat themselves and put those gift cards to good use is perfect. The holiday season is a whirlwind for everyone- not just marketers! Your customers may have gotten a gift card to your store and simply forgotten. A reminder can be just the thing they need!
While you’ve already made your profit from the sale of the gift card, having the customer come to your store to use it keeps them happy and engaged with your site and (hopefully) well on their way towards becoming a repeat customer, something that every store wants more of.
If you don’t have a rewards program set up, we recommend checking out our complete guide to ecommerce rewards programs for everything you need to know to get started.
2. Cross-Sell Based on Holiday Purchase History
Cross-selling is an excellent sales tactic at any time of year, and that includes during this post-holiday lull. In fact, it may be one of the best times. You likely received a large volume of orders during the holidays and with that data in mind you can cross-sell to your audience based on what they purchased over the holidays.
Image credit(s): SmartMail
Did they splurge on a new laptop? Why not recommend some accessories like a keyboard or a mouse. Yoga mat? Recommend some additional workout equipment. The above example from Pottery Barn Kids is a perfect example of this. Post-purchase, this email is sent to the customer along with personalized product recommendations based on what they already purchased.