How Can SaaS Companies Respond to Changing Online Consumer Behavior in the Digital Age?
Posted: Wed Jan 22, 2025 8:58 am
The change in online consumer behavior in the digital era certainly occurs due to internal and external factors. Well, as a SaaS (Software as a Service) company, they have two roles in changing online consumer behavior.
Driver
Not a driver. It means that the company (SaaS) becomes a driver of changes in online consumer behavior. For example, Gojek, the Gojek company is considered a driver of changes in online consumer behavior. Why? Starting from how to bulgaria email list order a motorcycle taxi, to buying food, now online consumers only need to "shake their fingers".
Well, this role as a driver is what many companies are currently pursuing. Starting from creating a startup company, to carrying out a massive digital transformation of business. Why are companies willing to spend a lot of capital to become drivers in changing online consumer behavior?
Market leader.
Yes, when SaaS companies succeed in becoming drivers of changes in online consumer behavior, they have a greater chance of dominating the market. Like Yahoo, which was once the king, Ebay, and now Gojek. Who doesn't want that? But keep in mind, becoming a market leader is not an easy matter. Try reading the article " Digital 101: Business Hacks 2020 ".
Driver
Not a driver. It means that the company (SaaS) becomes a driver of changes in online consumer behavior. For example, Gojek, the Gojek company is considered a driver of changes in online consumer behavior. Why? Starting from how to bulgaria email list order a motorcycle taxi, to buying food, now online consumers only need to "shake their fingers".
Well, this role as a driver is what many companies are currently pursuing. Starting from creating a startup company, to carrying out a massive digital transformation of business. Why are companies willing to spend a lot of capital to become drivers in changing online consumer behavior?
Market leader.
Yes, when SaaS companies succeed in becoming drivers of changes in online consumer behavior, they have a greater chance of dominating the market. Like Yahoo, which was once the king, Ebay, and now Gojek. Who doesn't want that? But keep in mind, becoming a market leader is not an easy matter. Try reading the article " Digital 101: Business Hacks 2020 ".