Partoo discovered this3 out of 5 peoplewill not visit an establishment with a rating below 3.5/5 stars
Posted: Wed Jan 22, 2025 8:55 am
According to research data, most shoppers rely on reviews, ratings, and other examples of social proof when making purchasing decisions:
Power Reviews has determined this99.9% of consumers read reviews when shopping online, with 98% saying they consider reviews to be key resources for making sound purchasing decisions.
ReviewTrackers found that most shoppers use rating thailand phone number list filters when reviewing products, with most of them automatically ignoring any company/product with a score lower than four stars. Moreover,Review interaction increased by 50%compared to pre-pandemic levels, signaling that people are becoming more selective about which businesses to visit and support.
And according to BrightLocal, there has been9% increase year-on-yearamong people who use the internet more than once a week to read reviews about local businesses.
This data should be more than enough to prove that social proof is indispensable in 2022. For starters, it will certainly help you gain the trust of your potential customers.
Additionally, it will also allow you to position your brand as an authority in your niche and help your potential customers make the best possible purchasing decisions to address their pain points.
And, of course, it will ensure the long-term success of your business.
So, without further ado, let's take a look at the best practices for using social proof in eCommerce in 2022.
Use your blog to tell customer stories
One of the best ways to use social proof in your e-commerce store to build trust is by telling customer stories.
Power Reviews has determined this99.9% of consumers read reviews when shopping online, with 98% saying they consider reviews to be key resources for making sound purchasing decisions.
ReviewTrackers found that most shoppers use rating thailand phone number list filters when reviewing products, with most of them automatically ignoring any company/product with a score lower than four stars. Moreover,Review interaction increased by 50%compared to pre-pandemic levels, signaling that people are becoming more selective about which businesses to visit and support.
And according to BrightLocal, there has been9% increase year-on-yearamong people who use the internet more than once a week to read reviews about local businesses.
This data should be more than enough to prove that social proof is indispensable in 2022. For starters, it will certainly help you gain the trust of your potential customers.
Additionally, it will also allow you to position your brand as an authority in your niche and help your potential customers make the best possible purchasing decisions to address their pain points.
And, of course, it will ensure the long-term success of your business.
So, without further ado, let's take a look at the best practices for using social proof in eCommerce in 2022.
Use your blog to tell customer stories
One of the best ways to use social proof in your e-commerce store to build trust is by telling customer stories.