In other words, what do your customers look like?
Posted: Wed Jan 22, 2025 8:54 am
User profile and buyer persona – what's the difference?
When advertising a business online, it's important to understand who you're advertising to.
The question is complicated when you consider that there is both an ideal buyer profile and a buyer persona.
Most digital marketing professionals have heard of both switzerland phone number list terms – and they are often used interchangeably. What’s important is to understand exactly what each term means and the fundamental differences between the two.
Once you have this knowledge, you can start building better marketing strategies that help you nurture leads andget more sales.
In this article, we'll look at the key differences between ideal customer profiles and customer personas – and whether or not it's useful to have both.
What is the ideal customer profile?
An ideal customer profile (often called an ICP) is essentially a description of a fictional company. One that has certain characteristics that will bring the most value to your business. This is the customer that your company is targeting with its products and/or services. They are the ones with problems - and you are offering solutions.
Customer profiles and customer personas
source
For B2B businesses, an ideal customer profile includes things like the size of the company you're targeting, their budget, as well as their location. It will also include their niche.
When advertising a business online, it's important to understand who you're advertising to.
The question is complicated when you consider that there is both an ideal buyer profile and a buyer persona.
Most digital marketing professionals have heard of both switzerland phone number list terms – and they are often used interchangeably. What’s important is to understand exactly what each term means and the fundamental differences between the two.
Once you have this knowledge, you can start building better marketing strategies that help you nurture leads andget more sales.
In this article, we'll look at the key differences between ideal customer profiles and customer personas – and whether or not it's useful to have both.
What is the ideal customer profile?
An ideal customer profile (often called an ICP) is essentially a description of a fictional company. One that has certain characteristics that will bring the most value to your business. This is the customer that your company is targeting with its products and/or services. They are the ones with problems - and you are offering solutions.
Customer profiles and customer personas
source
For B2B businesses, an ideal customer profile includes things like the size of the company you're targeting, their budget, as well as their location. It will also include their niche.