Helpful Tip: Use Google, social media, and tools like SEMrush to find competitors.
competitor analysis
2. Collect data
Please note:
Products: assortment, unique offers.
Pricing policy bulk sms switzerland prices, promotions, discounts.
Online activity: SEO, PPC advertising, social networks.
Sales channels: offline and online stores, marketplaces.
Use the tools:
Ahrefs and SEMrush: for SEO and advertising analysis.
Google Trends: for searching trends.
Content Analysis
Study your competitors' blog articles.
Determine which topics generate the most interest.
Check the quality of the content: depth of development, uniqueness, style of presentation.
Use BuzzSumo to analyze popular articles.
Customer Experience Assessment
Check how user-friendly your competitor's website is.
Study the reviews: what customers like and what causes complaints.
Check the response speed of the support service.
competitor analysis
SEO Strategies: How to Beat Your Competitors
Content Optimization:
Use keywords that your competitors rank for.
Create better, more in-depth articles.
Site speed:
Make sure your site loads faster than your competitors.
Local SEO:
Social Blade: to assess competitors' activity in social networks
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