But in the conditions of the modern market - this is not enough

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The key trend is personalization. In order not to guess, but to hit the target, you need to not only know your target audience, but also become it. Who are these people? What motivates them? What holidays do they celebrate? And most importantly, where do they like to spend time on the Internet.


This will not only simplify the tests, but also give the opportunity denmark telegram data to build a strategy with minimal losses. Don't forget: Segment your audience. Test hypotheses. Follow the trends. As for creatives, modern trends confidently say: static creatives are not only out of fashion, they essentially stop working. Practice confirms this. But there is one "but" - if you work in a GEO with problematic Internet, where loading animation is an almost impossible mission, perhaps you should not send all static content to gather dust on the shelf of forgotten trends.


How to scale success? Once the campaign is profitable, it is important to scale it correctly. Here are some tips: Diversify Markets: Don't stick to one GEO to minimize regulatory risks. Invest in testing: Only through experimentation can you discover the most effective approaches. Develop your product: New features and ideas help retain players and increase their LTV. Focus on Retention: Personalization, promotions and retention programs help build loyalty.