Archetypes and the unconscious
Posted: Wed Jan 22, 2025 8:45 am
Brand Personality
Photo by rawpixel.com from Pexels
Throughout history, a series of underlying psychological patterns have been discovered that have given rise to various personalities that are classified into archetypes.
These personality patterns were applied to psychology by the Swiss Carl Gustav Jung, and in ancient times they were enunciated by the great Greek philosopher Plato.
According to Jung, archetypes are developed by each person based on the experiences lived by their ancestors, generating in the individual a series of mental images that are developed in a very similar way by different people from different cultures.
It is, then, an autonomous ancestral image that forms part of saudi arabia whatsapp number database the collective unconscious from which a series of common archetypes are created for all people .
Archetypes greatly influence the cultural context of each person, since individuals develop their social experiences based on their environment, not their personal experience.
Consequently, archetypes mark a series of emotional and behavioral patterns that determine the way of processing sensations, images and perceptions.
So far the number of archetypes is indefinite; however, 12 different archetypes have been established that have been the most prevalent and important .
These were not developed for labeling, but marketing has known how to use them as an excellent means to coherently transmit the values of a brand.
Jungian archetypes have proven to be quite effective in the process of creating brand personality, as through them a strong emotional connection can be established with the target audience, which is unconsciously influenced by the archetypes developed in their psyche.
Brands hope to adopt a personality that makes it possible to establish successful relationships .
In this sense, modern marketing seeks to acquire greater veracity and embrace a brand personality that allows it to achieve its objectives through the effective codification of the archetypes of a group of consumers.
[Tweet “Modern marketing seeks to become more truthful and embrace a brand personality that enables it to achieve its objectives through the effective codification of the archetypes of a group of consumers.”]
This turns out to be a decisive factor in the implementation of an effective communication and promotion strategy that will be decisive in the segmentation process, since when a person interacts with a brand, they expect the result to be in line with the personality it expresses.
Photo by rawpixel.com from Pexels
Throughout history, a series of underlying psychological patterns have been discovered that have given rise to various personalities that are classified into archetypes.
These personality patterns were applied to psychology by the Swiss Carl Gustav Jung, and in ancient times they were enunciated by the great Greek philosopher Plato.
According to Jung, archetypes are developed by each person based on the experiences lived by their ancestors, generating in the individual a series of mental images that are developed in a very similar way by different people from different cultures.
It is, then, an autonomous ancestral image that forms part of saudi arabia whatsapp number database the collective unconscious from which a series of common archetypes are created for all people .
Archetypes greatly influence the cultural context of each person, since individuals develop their social experiences based on their environment, not their personal experience.
Consequently, archetypes mark a series of emotional and behavioral patterns that determine the way of processing sensations, images and perceptions.
So far the number of archetypes is indefinite; however, 12 different archetypes have been established that have been the most prevalent and important .
These were not developed for labeling, but marketing has known how to use them as an excellent means to coherently transmit the values of a brand.
Jungian archetypes have proven to be quite effective in the process of creating brand personality, as through them a strong emotional connection can be established with the target audience, which is unconsciously influenced by the archetypes developed in their psyche.
Brands hope to adopt a personality that makes it possible to establish successful relationships .
In this sense, modern marketing seeks to acquire greater veracity and embrace a brand personality that allows it to achieve its objectives through the effective codification of the archetypes of a group of consumers.
[Tweet “Modern marketing seeks to become more truthful and embrace a brand personality that enables it to achieve its objectives through the effective codification of the archetypes of a group of consumers.”]
This turns out to be a decisive factor in the implementation of an effective communication and promotion strategy that will be decisive in the segmentation process, since when a person interacts with a brand, they expect the result to be in line with the personality it expresses.