Classic Marketing Plan
Posted: Wed Jan 22, 2025 8:41 am
Consists of common, frequently used blocks for including activities into the action program and monitoring the results:
Analysis of the current situation – customer base, sales channels, main competitors.
Goals – for example, to increase online store traffic by 25%.
Tactics – a step-by-step action plan (preparation for launching native advertising in Google Ads, development of lead magnets for the website).
Budget – how much money is allocated to achieve the goal (RUB 30,000 for native PR, RUB 20,000 for preparing the required type of content).
Control – compliance of actual overseas chinese in usa data deadlines with planned ones, fulfillment of KPIs.
One Page Marketing Plan
The optimal option for startups and small businesses, including stages of consumer promotion through the sales funnel:
Potential customer. Not familiar with the brand. The business must determine the channels for informing this audience group and create a message that will encourage its members to buy.
Lead . Knows about the brand, but has not yet purchased the product. The business must convince that the product (service) will solve an existing problem, inspire confidence and prepare for the idea of the need for the product/service.
Buyer . The brand is known to him, purchases have already been made. The goal of the business is not to disappoint the client, to motivate him to increase the check and regularly purchase the product.
Structure of a classic marketing plan
The easiest way to record upcoming actions is in a table. The column names look like this:
Task.
Deadline.
Responsible for implementation.
Result.
Budget.
Structure of a classic marketing plan
The rows of the table reflect specific activities in several areas:
Analysis
Planning a marketing program begins with studying the current state of the company. Based on the results of the analysis, existing problems are identified and vectors for further growth are determined. The most common objects of research are:
Marketing activities.
The presence of a formulated mission and the need to adjust it.
SWOT analysis – determination of the company’s strengths and weaknesses, its opportunities and external threats.
Avatars of the ideal target audience (for example, based on the empathy map of Alexander Osterwalder and Yves Pigneur).
Problems and growth points identified.
Long-term strategic goals and objectives of business owners and company management.
Sales system.
Business processes.
Competitors: their products, services, marketing activities.
Ways to differentiate from competitors, advantages, unique selling/value proposition, positioning, pricing policy.
Sales markets.
Product matrix, positioning specifics and main advantages of products.
Analysis of the current situation – customer base, sales channels, main competitors.
Goals – for example, to increase online store traffic by 25%.
Tactics – a step-by-step action plan (preparation for launching native advertising in Google Ads, development of lead magnets for the website).
Budget – how much money is allocated to achieve the goal (RUB 30,000 for native PR, RUB 20,000 for preparing the required type of content).
Control – compliance of actual overseas chinese in usa data deadlines with planned ones, fulfillment of KPIs.
One Page Marketing Plan
The optimal option for startups and small businesses, including stages of consumer promotion through the sales funnel:
Potential customer. Not familiar with the brand. The business must determine the channels for informing this audience group and create a message that will encourage its members to buy.
Lead . Knows about the brand, but has not yet purchased the product. The business must convince that the product (service) will solve an existing problem, inspire confidence and prepare for the idea of the need for the product/service.
Buyer . The brand is known to him, purchases have already been made. The goal of the business is not to disappoint the client, to motivate him to increase the check and regularly purchase the product.
Structure of a classic marketing plan
The easiest way to record upcoming actions is in a table. The column names look like this:
Task.
Deadline.
Responsible for implementation.
Result.
Budget.
Structure of a classic marketing plan
The rows of the table reflect specific activities in several areas:
Analysis
Planning a marketing program begins with studying the current state of the company. Based on the results of the analysis, existing problems are identified and vectors for further growth are determined. The most common objects of research are:
Marketing activities.
The presence of a formulated mission and the need to adjust it.
SWOT analysis – determination of the company’s strengths and weaknesses, its opportunities and external threats.
Avatars of the ideal target audience (for example, based on the empathy map of Alexander Osterwalder and Yves Pigneur).
Problems and growth points identified.
Long-term strategic goals and objectives of business owners and company management.
Sales system.
Business processes.
Competitors: their products, services, marketing activities.
Ways to differentiate from competitors, advantages, unique selling/value proposition, positioning, pricing policy.
Sales markets.
Product matrix, positioning specifics and main advantages of products.