What is Social Selling and how to use it to sell on social media
Posted: Wed Jan 22, 2025 8:38 am
What is Social Selling?
Social Selling is a sales method that has transformed sales as we understand it. In recent years, as a result of the emergence of the Internet and the use of social networks, many companies from different sectors have been forced to change their B2B and B2C strategies and adapt them to new approaches to Social Selling , putting an end to the era of cold calling.
This new sales method allows sellers to establish relationships of trust between company and customer , strengthening ties, increasing brand loyalty, achieving increased sales and achieving objectives thanks to the use of hotel email database social networks. It is no longer about selling for the sake of selling , but the company helps and advises the user with their problem or need, generating the following positive inputs:
Detect a need
Solve a problem
Building trust
Closing the sale
Winning customers
Traditional Selling vs. Social Selling
Social Selling is here to stay, gradually replacing the old Traditional Selling model, but do we know what it is?
Traditional Selling (also known as cold selling) is understood as a sales technique (via telephone, mail, or in person) between seller and buyer. This technique is purely commercial, with cold communication, without follow-up, interest from the seller towards the consumer, feedback on the purchase...
The Internet and social networks have completely changed the schemes, creating new ways of offering services , new channels to sell products , and new forms of communication so that users become interested in the seller and get to know him.
In fact, before any purchase, users can search for the seller, and see the status of their website, the content on social networks, their way of communicating… That is why it is vital that the commerce, the corporate information, the descriptions of the products or services, and the predisposition to guide users at the time of purchase is impeccable and up to date.
Grow with us!
Let's see what the main differences are with Social Selling.
Post-pandemic trends
More and more consumers prefer to shop online , and after COVID-19, this trend has been reinforced in the Spanish market, increasing the sales volume of B2C stores. Younger generations play a fundamental role in this process since they are the users who make the most purchases.
Does this mean the death of retail? Not at all, although traditional retailers will have to adapt to this new sales trend to keep their business afloat, increase sales and be top of mind for consumers. This will mean that they will have to have a presence on social networks, improve all corporate sites and have greater penetration on the network based on quality content and interactions with users.
Social Selling is a sales method that has transformed sales as we understand it. In recent years, as a result of the emergence of the Internet and the use of social networks, many companies from different sectors have been forced to change their B2B and B2C strategies and adapt them to new approaches to Social Selling , putting an end to the era of cold calling.
This new sales method allows sellers to establish relationships of trust between company and customer , strengthening ties, increasing brand loyalty, achieving increased sales and achieving objectives thanks to the use of hotel email database social networks. It is no longer about selling for the sake of selling , but the company helps and advises the user with their problem or need, generating the following positive inputs:
Detect a need
Solve a problem
Building trust
Closing the sale
Winning customers
Traditional Selling vs. Social Selling
Social Selling is here to stay, gradually replacing the old Traditional Selling model, but do we know what it is?
Traditional Selling (also known as cold selling) is understood as a sales technique (via telephone, mail, or in person) between seller and buyer. This technique is purely commercial, with cold communication, without follow-up, interest from the seller towards the consumer, feedback on the purchase...
The Internet and social networks have completely changed the schemes, creating new ways of offering services , new channels to sell products , and new forms of communication so that users become interested in the seller and get to know him.
In fact, before any purchase, users can search for the seller, and see the status of their website, the content on social networks, their way of communicating… That is why it is vital that the commerce, the corporate information, the descriptions of the products or services, and the predisposition to guide users at the time of purchase is impeccable and up to date.
Grow with us!
Let's see what the main differences are with Social Selling.
Post-pandemic trends
More and more consumers prefer to shop online , and after COVID-19, this trend has been reinforced in the Spanish market, increasing the sales volume of B2C stores. Younger generations play a fundamental role in this process since they are the users who make the most purchases.
Does this mean the death of retail? Not at all, although traditional retailers will have to adapt to this new sales trend to keep their business afloat, increase sales and be top of mind for consumers. This will mean that they will have to have a presence on social networks, improve all corporate sites and have greater penetration on the network based on quality content and interactions with users.