AB testing: preparation, implementation, evaluation of results
Posted: Wed Jan 22, 2025 8:26 am
What is it? Today, A/B testing is mainly applicable to websites. This method is used to check the impact of changes on user behavior. They may concern the functionality of the resource, the design of the page, or its individual elements.
How is it conducted? The audience is divided into two conditional groups: A and B. One group is shown the site without changes, the other - with edits. Based on the test results, the results are analyzed, their significance is assessed and decisions are made.
The article engineer database explains:
What is A/B testing
History of A/B testing
Tasks Solved by A/B Testing
Who needs A/B testing and when
Types of A/B testing
Ways to Increase the Objectivity of A/B Testing
A/B Testing Toolkit
Step-by-step instructions for conducting A/B testing
Analysis and evaluation of A/B testing results
Examples of A/B testing from world-famous companies
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
What is A/B testing
A/B testing is a very popular way to test several variants of an implemented element in order to identify the most effective one. This method is usually used in marketing research.
For example, a round landing button shape should, in theory, arouse more interest in the user than a triangular or square one. Then, practically identical landing page variants are tested, with the only difference being the shape of the buttons. Users are divided into two equal parts, and the A/B test records the results.
AB testing
Source: shutterstock.com
So what is A/B testing? In simple terms, an A/B test is a simulator of the proposed changes for a marketing product. When choosing the final option, you should refer to the results of this study, which gives a clear answer to the question of the feasibility and demand for innovations.
In RuNet, the concepts of "A/B testing" and "split testing" are not different from each other and have synonymous meanings. However, this is not true. Let's look at the initial interpretation of the terms:
A/B testing is a sequential check of elements for compliance with the expected result. If the change being made gives a positive response, the developer approves it. Thus, gradually, the site, Internet platform or any other marketing product improves.
A split test compares two products that are completely different in content and structure.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
How is it conducted? The audience is divided into two conditional groups: A and B. One group is shown the site without changes, the other - with edits. Based on the test results, the results are analyzed, their significance is assessed and decisions are made.
The article engineer database explains:
What is A/B testing
History of A/B testing
Tasks Solved by A/B Testing
Who needs A/B testing and when
Types of A/B testing
Ways to Increase the Objectivity of A/B Testing
A/B Testing Toolkit
Step-by-step instructions for conducting A/B testing
Analysis and evaluation of A/B testing results
Examples of A/B testing from world-famous companies
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
What is A/B testing
A/B testing is a very popular way to test several variants of an implemented element in order to identify the most effective one. This method is usually used in marketing research.
For example, a round landing button shape should, in theory, arouse more interest in the user than a triangular or square one. Then, practically identical landing page variants are tested, with the only difference being the shape of the buttons. Users are divided into two equal parts, and the A/B test records the results.
AB testing
Source: shutterstock.com
So what is A/B testing? In simple terms, an A/B test is a simulator of the proposed changes for a marketing product. When choosing the final option, you should refer to the results of this study, which gives a clear answer to the question of the feasibility and demand for innovations.
In RuNet, the concepts of "A/B testing" and "split testing" are not different from each other and have synonymous meanings. However, this is not true. Let's look at the initial interpretation of the terms:
A/B testing is a sequential check of elements for compliance with the expected result. If the change being made gives a positive response, the developer approves it. Thus, gradually, the site, Internet platform or any other marketing product improves.
A split test compares two products that are completely different in content and structure.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE: