Pure dry goods! How to write a foreign trade development letter that even a beginner must know
Posted: Wed Jan 22, 2025 8:24 am
In the field of foreign trade, development letters are a key tool for establishing initial contact with foreign customers. A high-quality development letter should be clear and concise, highlight the uniqueness of the product or service, and also have the ability to arouse the customer's interest.
Subject line: The subject line should be concise and powerful, attracting the customer's attention while making the customer clear about the core points of the letter.
Opening greeting: Use the customer's name to add a personal touch and a friendly atmosphere.
Introduction: Give a brief introduction of yourself, including your position and company, to help customers quickly understand who you are.
Value proposition: Focus on highlighting the uniqueness and advantages of your product or service, and explain how it can solve problems or increase profits for customers.
Market impact: Mention successful examples or special slovenia telegram number database achievements of the product in other markets to enhance trust and persuasiveness.
Call to action: Clearly express your willingness to communicate further and ask the customer for a convenient time to arrange the discussion.
Closing: Thank the customer for their time and consideration, and end the letter in a polite way.
A quick guide to developing a sales letter
1. Understand the product:
Provide in-depth insights into the features and benefits of your product or service and how they can actually help your customers.
Practical steps:
Invest time in studying product manuals, specifications, and demo videos to understand the product's technical details and benefits.
Communicate with product development and sales teams to understand the product's unique selling points (USPs) and common problems and solutions reported by past customers.
Research competitor products and compare the strengths and weaknesses of your own products so you can emphasize the uniqueness of your own products in your development letters.
Subject line: The subject line should be concise and powerful, attracting the customer's attention while making the customer clear about the core points of the letter.
Opening greeting: Use the customer's name to add a personal touch and a friendly atmosphere.
Introduction: Give a brief introduction of yourself, including your position and company, to help customers quickly understand who you are.
Value proposition: Focus on highlighting the uniqueness and advantages of your product or service, and explain how it can solve problems or increase profits for customers.
Market impact: Mention successful examples or special slovenia telegram number database achievements of the product in other markets to enhance trust and persuasiveness.
Call to action: Clearly express your willingness to communicate further and ask the customer for a convenient time to arrange the discussion.
Closing: Thank the customer for their time and consideration, and end the letter in a polite way.
A quick guide to developing a sales letter
1. Understand the product:
Provide in-depth insights into the features and benefits of your product or service and how they can actually help your customers.
Practical steps:
Invest time in studying product manuals, specifications, and demo videos to understand the product's technical details and benefits.
Communicate with product development and sales teams to understand the product's unique selling points (USPs) and common problems and solutions reported by past customers.
Research competitor products and compare the strengths and weaknesses of your own products so you can emphasize the uniqueness of your own products in your development letters.