Working with potential buyers
Posted: Wed Jan 22, 2025 8:10 am
There are several options for measuring the number of potential customers, which depend on the company's goals and the choice of the optimal indicator that meets marketing objectives:
Lead growth: measured as a percentage of the current number of potential buyers compared to similar figures for previous periods.
Cost per lead: measured by the budget a company spends to attract new potential customers.
Conversion rate: determined by the percentage of leads that visit the company's resource and make a purchase.
Attracting new consumers
This KPI can help you find vk database out how successful your marketing strategy is in attracting new customers:
Number of new customers (the number of customers acquired by the company for the first time).
An increase in their number (the percentage of those who purchased the product for the first time compared to previous periods).
The cost of a new client (the budget spent on attracting him).
The ratio of potential and actual buyers (the percentage of leads to the number of those who became actual clients).
Interaction on social networks
Marketers can use KPIs when developing digital strategies as they have a direct connection with social media.
Interaction on social networks
Key performance indicators when working in social networks:
Increase in the number of subscribers: an increase in the total number of subscribers over a specific period of time.
Number of unique users who shared your content: The sum of the times they shared your content with friends.
Comments: the number of comments received on materials published on the company's channels.
Subscription Number: The total number of leads generated through social media campaigns and published information.
Traffic from social networks: the total percentage of traffic attracted to the company's official website through social networks.
Lead growth: measured as a percentage of the current number of potential buyers compared to similar figures for previous periods.
Cost per lead: measured by the budget a company spends to attract new potential customers.
Conversion rate: determined by the percentage of leads that visit the company's resource and make a purchase.
Attracting new consumers
This KPI can help you find vk database out how successful your marketing strategy is in attracting new customers:
Number of new customers (the number of customers acquired by the company for the first time).
An increase in their number (the percentage of those who purchased the product for the first time compared to previous periods).
The cost of a new client (the budget spent on attracting him).
The ratio of potential and actual buyers (the percentage of leads to the number of those who became actual clients).
Interaction on social networks
Marketers can use KPIs when developing digital strategies as they have a direct connection with social media.
Interaction on social networks
Key performance indicators when working in social networks:
Increase in the number of subscribers: an increase in the total number of subscribers over a specific period of time.
Number of unique users who shared your content: The sum of the times they shared your content with friends.
Comments: the number of comments received on materials published on the company's channels.
Subscription Number: The total number of leads generated through social media campaigns and published information.
Traffic from social networks: the total percentage of traffic attracted to the company's official website through social networks.