Mistakes That Reduce Sales in Telegram
Posted: Wed Jan 22, 2025 7:23 am
In order for a Telegram channel to be profitable for its owner, it is important not to make key mistakes when creating it. Below we will consider the most common ones.
Incorrect channel design
Many people think that visuals don't play an important role and do everything quickly and thoughtlessly. However, it is very important to work hard on:
channel avatar;
its name;
link to the channel;
his description.
The name should be short, concise, and physician database memorable. You may have to leave comments on behalf of a commercial channel, and this may catch the attention of the right people. In this case, a competent name will work in your favor.
The avatar should fit into a circle. The description should be made in such a way that all the necessary and important information is demonstrated in a short form. Leave contact information, this will help users contact you.
Telegram management exclusively in the Stories style
Nowadays, content is more often published in video format than in text. Since most people came from other social networks where it is widespread, the owners of many Telegram channels decided to run an account exclusively in the Stories style.
If we are talking about some informal communication or demonstration of an important story, then it is acceptable to use such a format. But when this platform is used more for work, the consumption of content in Telegram should be fast and to the point. The audience is set to receive quality material that can be read immediately and highlight what is important for themselves.
This format will slightly increase the distance with subscribers, but it will become much easier to convey information about the value of the product. This will have a beneficial effect on warm-ups, they will not stretch out for months.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Publishing content without proper formatting
If you do not have a loyal audience of millions, you need to publish content in such a way as to exclude any discontent from subscribers. You cannot make such mistakes and need to correct the following points:
audio messages must be signed, on topic, and contain only the important idea;
good videos are justified, the information in them is strictly to the point;
texts should be beautifully formatted, highlighters should be used, and the main and secondary points should be distinguished;
Reduce the number of emojis in publications.
Incorrect channel design
Many people think that visuals don't play an important role and do everything quickly and thoughtlessly. However, it is very important to work hard on:
channel avatar;
its name;
link to the channel;
his description.
The name should be short, concise, and physician database memorable. You may have to leave comments on behalf of a commercial channel, and this may catch the attention of the right people. In this case, a competent name will work in your favor.
The avatar should fit into a circle. The description should be made in such a way that all the necessary and important information is demonstrated in a short form. Leave contact information, this will help users contact you.
Telegram management exclusively in the Stories style
Nowadays, content is more often published in video format than in text. Since most people came from other social networks where it is widespread, the owners of many Telegram channels decided to run an account exclusively in the Stories style.
If we are talking about some informal communication or demonstration of an important story, then it is acceptable to use such a format. But when this platform is used more for work, the consumption of content in Telegram should be fast and to the point. The audience is set to receive quality material that can be read immediately and highlight what is important for themselves.
This format will slightly increase the distance with subscribers, but it will become much easier to convey information about the value of the product. This will have a beneficial effect on warm-ups, they will not stretch out for months.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Publishing content without proper formatting
If you do not have a loyal audience of millions, you need to publish content in such a way as to exclude any discontent from subscribers. You cannot make such mistakes and need to correct the following points:
audio messages must be signed, on topic, and contain only the important idea;
good videos are justified, the information in them is strictly to the point;
texts should be beautifully formatted, highlighters should be used, and the main and secondary points should be distinguished;
Reduce the number of emojis in publications.