5 Tips to Help You Run Your Google Ads Campaign

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Google Ads campaigns are a never-ending learning curve, experimenting, and keeping up with changes made by Google. This post won’t tell you everything you need to know, but I will give you some tips that will be useful at any level of Google Ads experience.

Contents
Call Only Campaigns and Call Extension Ads
Graphic extensions
Promotion extension
Column Settings
Where are ads displayed?
Summary
1. Call Only Campaigns and Call Extension Ads
Conversions from "Calls Only" ads are set automatically at the top of your account. The target call length is 60 seconds. If you want to measure all received calls as conversions , go to Tools & Settings -> Performance Measurement -> Conversions . There you can edit this default setting or add other conversions, e.g. with a call length of 10 or 30 seconds. It's up to you.

Google Ads gives us another tool that helps us track the effectiveness of call extension ads or "Calls Only" campaigns. When you enter a given campaign, you will find the Reports icon above the columns . After clicking, select Extensions -> Call Details . There you will find much more important and valuable data than just the number of conversions. The report provides us with information about missed calls, how long the answered calls lasted, the call, and also... the phone number of the person who clicked on the ad.

Campaigns of this type can be problematic at the launch stage and during the first few days of the campaign. Often, ads are not even displayed for the first week. The golden advice from Google support is to increase the location hong kong telemarketing data area at least until the campaign “takes off” and (of course!) increase the budget.s

Call details
Google Ads call details.

2. Graphical extensions
Google recently gave users the ability to set up graphic extensions for search ads. Why use them? Adding extensions is a simple way to increase the quality and effectiveness of your ads.

While other extensions are a matter of "clicking" them, the graphic version is where things get tricky. Google sets a number of requirements for graphic extensions that must be met. Otherwise, they will be rejected. In this case, adding random creations or files presenting the company logo is out of the question. It is also worth not limiting yourself to just one creation - Google recommends at least 3 different variants. You can also enable the option of dynamic images that will come from your website (if you own their copyrights).

Graphic extensions
Image extensions in Google Ads

3. Extension of promotion
If you are advertising a service or product that is currently on sale, take this into account when setting up your extensions.

This particular option is much easier to add than a graphic extension. You simply enter the percentage of the promotion and its duration. The latter information is also visible when the ad is displayed. However, you do not have to set the promotion end time.

This is not only a way to improve the quality of your ad, but also a way to stand out from other ads.