Skills you need and how to get them!
Posted: Sun Dec 22, 2024 8:51 am
Being flexible and having the ability to learn will be very useful in order to review a problem from different points of view.
This and continuous experimentation refers to the growth hacker philosophy.
In the first step, to detect the bottleneck you need analytical vision, knowing how to get the data and also how to manage and monitor it.
When it comes to applying solutions to the problems detected, the range of necessary skills opens up .
It all depends on where you are.
For the launch of new products or services, referral programs will be very useful, an excellent strategy to attract new customers. And also knowing how to apply viral marketing actions, very useful for building a brand.
Knowing how to do web scraping will help you obtain information about your competitors, which is very useful if you are just starting out with your activity and do not yet have your own data.
If you are getting few users, you need to know how marketing acquisition channels work: organic search, referral traffic, paid traffic, social media…
If your site is getting a lot of visitors but they are not translating into sales, you will need to pinpoint the error. Fixing it may require knowing how to optimize the conversion rate, how to run A/B tests, how to optimize a Landing Page…
At this point you need knowledge in other branches of marketing such as UX or copywriting, in addition to the technical skills that allow you to handle different software tools and visual design skills.
If the problem is that customers do not repeat, you will have to investigate the reasons in order to implement solutions. It will also be necessary to activate customer loyalty and retention strategies, such as email marketing. Other simpler tricks such as the typical card with the tenth purchase free can also serve to encourage them.
Are they recommending your product? If not, it's up to you to investigate number code philippines why and find a way to change that.
In all processes, you need to know how to apply marketing automation: saving time is a priority for the growth hacker.
These points are just a general summary.
I don't mean to say that you can't use viral marketing at a point other than brand building, of course!
This is a guideline.
How to acquire growth hacking skills?
Everything is fine, but… how am I going to know how to do all this?
There are two verbs that you have to apply iteratively, like a mantra: read, read, read and practice, practice, practice.
Read what?
Blogs and other online publications specializing in marketing: spend time on these to stay up to date.
It doesn't mean that you're going to learn how to create automation by reading a post, but the experts' point of view will help you know "where to scratch."
Also, you're missing the other word: practice non-stop.
If you have the chance, try to work with an expert growth hacker: experience is key here.
One of the most common tips to become one of them is to practice with your own project.
This and continuous experimentation refers to the growth hacker philosophy.
In the first step, to detect the bottleneck you need analytical vision, knowing how to get the data and also how to manage and monitor it.
When it comes to applying solutions to the problems detected, the range of necessary skills opens up .
It all depends on where you are.
For the launch of new products or services, referral programs will be very useful, an excellent strategy to attract new customers. And also knowing how to apply viral marketing actions, very useful for building a brand.
Knowing how to do web scraping will help you obtain information about your competitors, which is very useful if you are just starting out with your activity and do not yet have your own data.
If you are getting few users, you need to know how marketing acquisition channels work: organic search, referral traffic, paid traffic, social media…
If your site is getting a lot of visitors but they are not translating into sales, you will need to pinpoint the error. Fixing it may require knowing how to optimize the conversion rate, how to run A/B tests, how to optimize a Landing Page…
At this point you need knowledge in other branches of marketing such as UX or copywriting, in addition to the technical skills that allow you to handle different software tools and visual design skills.
If the problem is that customers do not repeat, you will have to investigate the reasons in order to implement solutions. It will also be necessary to activate customer loyalty and retention strategies, such as email marketing. Other simpler tricks such as the typical card with the tenth purchase free can also serve to encourage them.
Are they recommending your product? If not, it's up to you to investigate number code philippines why and find a way to change that.
In all processes, you need to know how to apply marketing automation: saving time is a priority for the growth hacker.
These points are just a general summary.
I don't mean to say that you can't use viral marketing at a point other than brand building, of course!
This is a guideline.
How to acquire growth hacking skills?
Everything is fine, but… how am I going to know how to do all this?
There are two verbs that you have to apply iteratively, like a mantra: read, read, read and practice, practice, practice.
Read what?
Blogs and other online publications specializing in marketing: spend time on these to stay up to date.
It doesn't mean that you're going to learn how to create automation by reading a post, but the experts' point of view will help you know "where to scratch."
Also, you're missing the other word: practice non-stop.
If you have the chance, try to work with an expert growth hacker: experience is key here.
One of the most common tips to become one of them is to practice with your own project.